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Climb to the Stars is Stephanie Booth's personal site, going strong for 12 years now. Follow her on Twitter (@stephtara), Tumblr (Digital Crumble), Facebook and Google.Learn more about Stephanie and find other nice things to read by checking out the big fat footer at the bottom of each page. Jump down there now!
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What I'm involved in these days...
Formation SAWI: Spécialiste en médias sociaux et communautés en ligne.
Rédactrice en chef et auteur
Quote Me- "Time flies and the photos I’ve taken get left behind."
- "People always think getting dressed is about putting clothes on. It’s not. It’s a spell..."
- "I was outside, and the rain and the fog smelled nice. They smelled of hope, I think. They smelled..."
- "On apprend toujours mieux de ses propres erreurs que de celles des autres."
- "It’s like watching a train wreck and hanging around to see if there are going to be any..."
Tag Archives: cluetrain
Le monde a changé (Cluetrain 101 pour formation SAWI MCMS)
[en]This is a “Cluetrain 101″ presentation I gave as part of the course I teach at SAWI on community management and social media. It was initially published on the course blog.[fr]Je co-dirige la formation au diplôme SAWI de spécialiste en … Continue reading
Posted in My work, Social Media and the Web
Tagged cluetrain, cluetrain 101, cluetrain manifesto, formation, présentation, talk, training
2 Comments
L’entreprise sans voix
[en]I write a weekly column for Les Quotidiennes, which I republish here on CTTS for safekeeping.[fr]Chroniques du monde connecté: cet article a été initialement publié dans Les Quotidiennes (voir l’original). Pour ne pas aller dans le mur lorsqu’on met les … Continue reading
Posted in Chroniques du monde connecté, Corporate
Tagged blog, cluetrain, écriture, entreprise, style, voix
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Lisez le Cluetrain Manifesto
[en]I write a weekly column for Les Quotidiennes, which I republish here on CTTS for safekeeping.[fr]Chroniques du monde connecté: cet article a été initialement publié dans Les Quotidiennes (voir l’original). “Lisez le Cluetrain Manifesto!” Voilà mon refrain, que je répète … Continue reading
Posted in Chroniques du monde connecté
Tagged book, cluetrain, cluetrain manifesto, Livre
2 Comments
Passion et authenticité
[en]I write a weekly column for Les Quotidiennes, which I republish here on CTTS for safekeeping.[fr]Chroniques du monde connecté: cet article a été initialement publié dans Les Quotidiennes (voir l’original). A l’heure où blogs et médias sociaux se commercialisent et … Continue reading
Posted in Chroniques du monde connecté
Tagged authenticité, cluetrain, communication, passion
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Thinking About The Next Going Far Events
[fr]Alors que je commence à penser aux conférences que j’organiserai après Going Solo, je me retrouve saisie par l’angoisse de la transparence. Même si je prêche l’authenticité et la transparence à mes clients, cela ne m’empêche pas d’être moi aussi … Continue reading
Posted in Being the boss, Connected Life
Tagged business, cluetrain, company, entrepreneuring, Events, going far, going solo, Online Culture, organizing, partner, planning, transparency
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Marketing expérientiel vs. publireportage
[en]A post by a French blogger made me realise the fundamental difference between being “paid to blog” (à la PayPerPost, to take the worst cases) and experiential marketing. In EM, publication of the post is a means, not an end. … Continue reading
Posted in Being the boss, Connected Life, Corporate
Tagged advertising, blog business, bloggers, blogging, Blogs et entreprises, blogvertising, business blogging, Citations, cluetrain, Consulting, Essay-Like, experiential marketing, freelancing, izea, marketing, marketing expérientiel, Online Culture, paid to blog, payperpost, publireportage, stowe boyd, thierry bézier
3 Comments
Qui prendrait des “cours de blog”?
[en]The “first steps in blogging” seminar I’m putting together is not about “blogging in business”, which tends to open up the whole Cluetrain can of worms leading to discuss communication strategy in general. It’s aimed at “normal people” who would … Continue reading
Posted in Corporate, My corner of the world, My work
Tagged blogs, Blogs et entreprises, cluetrain, Comment bloguer?, cours, entreprises, informatique, lausanne, particuliers, pme, public cible, suisse romande
12 Comments
Blogs en entreprise, un peu en vrac
[en]A brief overview of important points to consider/keep in mind when thinking about blogs in a corporate setting. The two posts with my conference notes, How Blogging Brings Dialogue to Corporate Communications and Blogging in Internal Communications, roughly cover this.[fr]Quel … Continue reading
Posted in Corporate, My work
Tagged blogging, blogs, Blogs et entreprises, bloguer, blogueur, business, cluetrain, communication, Consulting, entreprises, explications
9 Comments
Blogging in Internal Communications
[fr]Notes de la conférence que j’ai donnée aujourd’hui à Zürich sur les blogs dans la communication interne.[en]First of all, let me thank all present for their participation, and Nils (Enzaim Communications) in particular for making this happen. I also appreciated … Continue reading
Posted in Corporate
Tagged asci, blogging, Blogs et entreprises, cluetrain, corporate, corporateblogging, Culture, dialogue, internal, internalcommunication, notes, socialmedia, stephaniebooth, strategy, talk, zürich
7 Comments
Digital Crumble
Please Don’t Be Rude, coComment. I Loved You.
[fr]J’étais une inconditionnelle de la première heure de coComment. Je les ai même eus comme clients. Aujourd’hui j’ai le coeur lourd, car après le désastre de la version 2.0 “beta”, le redesign du site qui le laisse plus confus qu’avant, … Continue reading →