Tag Archives: Blogs et entreprises

Blogs en entreprise, un peu en vrac

Posted on 07.12.2007 by Stephanie Booth

[en]A brief overview of important points to consider/keep in mind when thinking about blogs in a corporate setting. The two posts with my conference notes, How Blogging Brings Dialogue to Corporate Communications and Blogging in Internal Communications, roughly cover this.[fr]Quel … Continue reading →

Posted in Corporate, My work | Tagged blogging, blogs, Blogs et entreprises, bloguer, blogueur, business, cluetrain, communication, Consulting, entreprises, explications | 9 Comments

Blogging in Internal Communications

Posted on 26.11.2007 by Stephanie Booth

[fr]Notes de la conférence que j’ai donnée aujourd’hui à Zürich sur les blogs dans la communication interne.[en]First of all, let me thank all present for their participation, and Nils (Enzaim Communications) in particular for making this happen. I also appreciated … Continue reading →

Posted in Corporate | Tagged asci, blogging, Blogs et entreprises, cluetrain, corporate, corporateblogging, Culture, dialogue, internal, internalcommunication, notes, socialmedia, stephaniebooth, strategy, talk, zürich | 7 Comments

Focus Page on Experiential Marketing

Posted on 21.11.2007 by Stephanie Booth

[fr]Une page sur le marketing expérientiel, en anglais seulement j’en ai peur. Feedback bienvenu.[en]There, here we go. I’ve written up a page on Experiential Marketing for my new Focus section. Feedback, ideas, reactions, etc… all welcome here in the comments. … Continue reading →

Posted in Being the boss, Corporate | Tagged blogging, Blogs et entreprises, cluetrain, Consulting, experiential marketing, marketing, My work, New Content, web2.0 | 6 Comments

Stowe Boyd on Experiential Marketing

Posted on 20.11.2007 by Stephanie Booth

[fr]Quelques citations (audio et texte) de Stowe Boyd sur ce qu’il appelle “experiential marketing” (marketing expérientiel en français). J’ai eu quelques discussions récentes avec des clients pour des mandats de cette nature, et je prépare une page d’explications à ce … Continue reading →

Posted in Being the boss, Corporate | Tagged advertising, Audio, blogging, Blogs et entreprises, Citations, Consulting, experiential marketing, interview, marketing, Podcast, quote, stowe boyd, the comfy sofa, web2.0 | 5 Comments

Talk: Being a Blogging Consultant

Posted on 12.11.2007 by Stephanie Booth

[fr]Notes d’une conférence que je viens de donner en Serbie sur ce qu’est le travail d’une “consultante en blogs” (notez les guillemets). Je préfère en fait me définir comme une spécialiste de l’internet vivant (celui des dialogues et des relations … Continue reading →

Posted in Being the boss, Corporate | Tagged blogging, blogopen, Blogs et entreprises, cluetrain, consultant, Consulting, consulting2.0, Culture, Events, freelance, freelancing, internet, Press, serbia, slides, socialmedia, socialtools, stephaniebooth, story, talk, web2.0 | 23 Comments

FOWA: Enterprise Adoption of Social Software (Suw Charman)

Posted on 04.10.2007 by Stephanie Booth

[fr]Notes prises à l’occasion de la conférence Future of Web Apps (FOWA) à Londres.[en]Here are my live notes of this Future of Web Apps (FOWA) session. They are probably incomplete and may contain mistakes, though I do my best to … Continue reading →

Posted in Corporate, Live Blogging, Social Media and the Web | Tagged adoption, Blogs et entreprises, conference, corporate, enterprise, Events, fowa, live-blogging, Social Software, socialsoftware, suwcharman | 6 Comments

BarCamp Lausanne: former des « webmasters 2.0 »?

Posted on 01.10.2007 by Stephanie Booth

[en]Discussing the differences between skills of the old-school webmaster and the “webmaster 2.0″ (eeek!) — basically, a profile for the one to take care of site maintenance once we’ve done shiny 2.0 things with WordPress and plugins. It’s a different … Continue reading →

Posted in Corporate, My corner of the world, Social Media and the Web, Technology | Tagged Blogs et entreprises, compétences, Events, maintenance, métier, My corner of the world, role, siteweb, Software and Tools, suisse romande, suisseromande, Technology, Thinking, web, webmaster, webmaster2.0 | 8 Comments

How Blogging Brings Dialogue to Corporate Communications

Posted on 24.09.2007 by Stephanie Booth

[fr]Notes d’une conférence que je viens de donner à Zurich sur les blogs en entreprise.[en]As promised to the participants of this (Monday) evening’s event, here is my slideshow of the talk, notes, and links. note: notes written up on the … Continue reading →

Posted in Connected Life, Corporate, Social Media and the Web | Tagged blogging, blogs, Blogs et entreprises, businessblogging, cluetrain, companyblogs, corporateblogging, employeeblogs, Events, examples, notes, Online Culture, présentation, screenshots, slideshow, Social Software, talk | 32 Comments

Satisfaction Looks Neat

Posted on 23.09.2007 by Stephanie Booth

[fr]Un outil de “customer care” qui permet d’une part aux “clients” de s’entre-aider, et au personnel de participer à la conversation. Ça semble vraiment pas mal! Quelques petits problèmes après 20 minutes d’utilisation.[en]I read about Satisfaction yesterday somewhere and saw … Continue reading →

Posted in Corporate, Social Media and the Web | Tagged Blogs et entreprises, business, community, customercare, customerrelations, getsatisfaction, review, Reviews, satisfaction, screenshots, Social Software, socialtools, support, tool | 3 Comments

Comment se faire connaître comme indépendant

Posted on 08.09.2007 by Stephanie Booth

[en]I’m often asked how I made myself known as a freelancer. I was lucky enough to have quite a bit of coverage, but when you look closely, the way I got people to find me was through my blog. Start … Continue reading →

Posted in Corporate, Wordpress | Tagged blog, Blogger musings, blogging, Blogs et entreprises, bloguer, communication, entreprise, expertise, flickr, freelance, indépendant, internet, marketing, Pieces of Me, presse, promotion, réseau, réseautage, siteinternet, siteweb, Theories, vente, web, Wordpress, wordpress.com | 1 Comment