Just because something is easy to measure doesn't mean it's important (Seth Godin) [en]

[fr] Citation du jour de Seth Godin, dont je suis en train de devenir fan: "Ce n'est pas parce qu'une chose est facile à mesurer qu'elle est importante." (Contexte: nombre de visiteurs d'un blog/site.)

After having abandoned Google Reader during the crunch weeks preceeding [Going Solo Lausanne](http://lausanne08.going-solo.net), I heard about [Feedly](http://feedly.com/), installed it, and started to love it. (I’ll blog about it in more detail in a few weeks, but it’s a Firefox extension which piggybacks upon Google Reader.)

With Feedly, I’ve started reading blogs again — and also blogs that I didn’t read regularly. More and more, I end up reading posts by [Seth Godin](http://sethgodin.typepad.com/), and I’m becoming a fan. A few weeks ago, [How to Organize the Room](http://sethgodin.typepad.com/seths_blog/2008/06/how-to-organize.html) but in clear writing something I’d noticed before (atmosphere and interaction are better if people are a bit cramped). [Saying thanks in a conference presentation](http://sethgodin.typepad.com/seths_blog/2008/06/saying-thanks-i.html) gave me inspiration for how to do things properly next time around. And today, in [Who vs. how many](http://sethgodin.typepad.com/seths_blog/2008/07/who-vs-how-many.html), he picks up on [Robert Scoble’s post against the rush to audience](http://scobleizer.com/2008/06/30/is-getting-more-traffic-your-real-goal/) and provides us with this “quote of the day” gem:

> Just because something is easy to measure doesn’t mean it’s important.

Seth Godin

This reminds me of what I was trying to say in [Twitter Metrics: Let’s Remain Scientific, Please!](http://climbtothestars.org/archives/2008/04/27/twitter-metrics-lets-remain-scientific-please/), when I got annoyed by numbers thrown about under the assumption that they meant anything. (The post is mainly [a video](http://www.seesmic.com/video/zizwTlKZR5) because I couldn’t type at the time, but I’ve been told it was well worth watching.)

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