Just because something is easy to measure doesn't mean it's important (Seth Godin) [en]

[fr] Citation du jour de Seth Godin, dont je suis en train de devenir fan: "Ce n'est pas parce qu'une chose est facile à mesurer qu'elle est importante." (Contexte: nombre de visiteurs d'un blog/site.)

After having abandoned Google Reader during the crunch weeks preceeding Going Solo Lausanne, I heard about Feedly, installed it, and started to love it. (I’ll blog about it in more detail in a few weeks, but it’s a Firefox extension which piggybacks upon Google Reader.)

With Feedly, I’ve started reading blogs again — and also blogs that I didn’t read regularly. More and more, I end up reading posts by Seth Godin, and I’m becoming a fan. A few weeks ago, How to Organize the Room but in clear writing something I’d noticed before (atmosphere and interaction are better if people are a bit cramped). Saying thanks in a conference presentation gave me inspiration for how to do things properly next time around. And today, in Who vs. how many, he picks up on Robert Scoble’s post against the rush to audience and provides us with this “quote of the day” gem:

Just because something is easy to measure doesn’t mean it’s important.

Seth Godin

This reminds me of what I was trying to say in Twitter Metrics: Let’s Remain Scientific, Please!, when I got annoyed by numbers thrown about under the assumption that they meant anything. (The post is mainly a video because I couldn’t type at the time, but I’ve been told it was well worth watching.)