Picking a City for an Event: Lausanne [en]

[fr] La journée de conférences Going Solo que je mets sur pied pour mai avec deux autres Lausannoises aura lieu à... Lausanne. Si Lausanne était mon premier choix (j'aime ma ville) je craignais que cela soit un choix plus émotionnel que raisonné. S'adressant à un public européen, nous avons donc pensé à Paris, Berlin, Londres... Mais finalement, ce sera Lausanne. L'argumentaire, en bref:

  • Facile d'accès: on sort de l'avion à Genève, on saute dans le train (200m de la douane) et 30-40 minutes plus tard, on est à Lausanne.
  • Organisation plus aisée: nous sommes les trois de Lausanne, donc on évite tous les problèmes liés à l'organisation d'un événement à distance. En plus, on connaît les entreprises locales, ce qui peut ouvrir des opportunités de sponsoring. Je compte aussi approcher la ville pour leur proposer de soutenir ce projet.
  • Lausanne est un cadre magnifique, la région autour aussi. Si on se déplace pour une journée de conférences et qu'on veut en profiter pour se relaxer durant le week-end, c'est le lieu idéal.
  • Plus abordable que Paris, Londres, ou même Genève.
  • Ville à taille humaine, bons transports publics. On ne passe pas 1h à se rendre à un autre endroit de la ville.
  • Changement bienvenu des "villes de conférences 2.0" habituelles!

A bientôt à Lausanne, donc!

When you decide to organise an event, other than having a good idea for the content/audience (ie, “what’s it about? what kind of event?”), two things you need to figure out quite quickly are *when* and *where* it’ll happen. This post is about the “where?” question.

My initial reaction when I took the decision to go ahead with [this wacky “organising events” idea](http://climbtothestars.org/archives/2007/12/16/why-events/) was somewhere along the line of “great! I’ll do it in [Lausanne](http://flickr.com/photos/bunny/collections/72157600210597000/)!”. A bit of a selfish reaction, as it makes things easier for me, and I really love Lausanne.

Next, I started thinking. Who is this event going to be for? Where is the highest number of people likely to come for my event? Maybe Lausanne is my favourite personal choice, but it doesn’t necessarily make business sense. From the start, I’ve thought of my event as **European**, with the idea to attract people from all over the continent. So of course, I expect attendees to travel — but there is always a high local population at events, as the absence of travel lowers the barrier to entry (cost, travel time, stress).

Well, quite possibly, the answer to that question (where is the highest concentration of freelancers in the tech industry in Europe?) would be “London”. On the other hand, London is horrendously expensive (isn’t it?), so, why not something nearby, like… Brighton? Cheaper, but still rather easy to get to.

At that point, I decided we needed a choice of cities, and we should check them out for venue options and hotel pricing, to see if anything stood out. Obviously, we’d need to pick cities which are easy to get to from other places in Europe. So, for starters… let’s look at London/Brighton, Paris, and Berlin. Paris is very close to London with the Eurostar, and Berlin (Germany) is cheaper than both London and Paris, but it’s still an Easyjet city. Because, if you’re in Europe, chances are you’re going to be flying Easyjet or some other low-cost airline. (I should think about asking them to sponsor the event, actually…)

So, armed with those three options (London, Paris, Berlin), I set off to [Le Web 3](http://climbtothestars.org/archives/2007/12/12/news-from-leweb3/) to start talking with possible sponsors, and also to bounce ideas off my friends and peers. To my surprise, quite a few people said “but why don’t you do it in Lausanne?” when I mentioned the location wasn’t set yet. So, I started thinking. Because even if Lausanne is a personal, almost emotional choice for me, it doesn’t mean it cannot also be a good business decision.

Let’s look at Lausanne as a possible city to host my event, with a cool business mind:

– First and foremost, it’s actually **really easy to access**: get off your plane in Geneva airport, walk 200m from customs, hop on the train (yes, the train station is *inside* the airport), and 30-40 minutes later you’re in central Lausanne. (You’re in for at least the same kind of ride to get to central London from LGW or LHR, or central Paris from CDG.) Geneva airport is an international airport which is easily reached from all over Europe, [with Easyjet for example](http://www.easyjet.com/EN/routemap/). However, it’s way less busy than CDG, LHR, LGW, which makes the arrival/departure experience much more pleasant.
– **I live in Lausanne**, and so do my two main partners-in-crime: holding the event in Lausanne will make organisation much smoother for us, and allow us to ensure we don’t bump into any issues with the venue due to managing things remotely. Not to mention opportunities for sponsorships by local businesses — being locals, we know who they are and have existing connections we can use. There are also many important companies settled in the Lausanne area, like Nestle, Philip Morris, or Orange Switzerland. *And* it’s the Olympic Capital. (OK, drifting off-topic here…)
– [Lausanne](http://www.lausanne.ch/) is **a beautiful city**, in the midst of a beautiful region: it’s on Lake Geneva (Lac Léman), but as opposed to Geneva which is at the end of the lake, Lausanne is in the middle. The view over the lake and mountains is just breath-taking. If you’re coming for a one-day conference and plan to spend a nice week-end somewhere while you’re at it, Lausanne is ideal. The city is lovely and walkable, France is 20 minutes away by boat (just across the lake), and the surrounding countryside and lakeshore is also worth a visit (for example, [Le Lavaux](http://wikitravel.org/en/Lavaux), Unesco world heritage site, is just to the east of Lausanne). I’ll be digging out photos to convince you to come if you’re not sold yet ;-).
– Even though Switzerland is a rather expensive country (by European standards), holding an event in Lausanne is going to be **more affordable** than London, Paris, or Geneva.
– Lausanne is a **human-sized city**: it’s the [fifth most important city in Switzerland](http://fr.wikipedia.org/wiki/Villes_de_Suisse) with 120’000 inhabitants in the city itself. It has everything one needs, but it’s not so large that you can get very lost in it or spend insane amounts of time commuting from one part of the city to the other. Public transport is very efficient.
– Finally, Lausanne will be **a welcome change** for all of us on the “2.0 conference circuit”, as it’s not one of the usual “conference cities”, and probably a city you haven’t visited before much (which is a pity! you should!).

Check out:

– [Official Lausanne website](http://www.lausanne.ch/)
– [Official Lausanne tourism website](http://www.lausanne-tourisme.ch/)
– [Lausanne on WikiTravel](http://wikitravel.org/en/Lausanne)
– [Lausanne on Wikipedia](http://en.wikipedia.org/wiki/Lausanne)
– [Lausanne Flickr Pool (photographs)](http://www.flickr.com/groups/lausanne/)

So, here we go. [Going Solo](http://climbtothestars.org/archives/2007/12/14/announcing-going-solo/) will take place in Lausanne, Switzerland — I’m looking forward to welcoming you all here in a few months.

Now tell me — did I do a good job of selling you Lausanne as a conference-city? 🙂

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Back to Being a Low-Tech Audience [en]

[fr] Dans une conférence où beaucoup de blogueurs sont présents, on a besoin de pauses-blogging 😉 -- et peut-être aussi de présentations qui tiennent bien dans un billet? Suivent quelques suggestions pour les personnes qui font des conférences -- sachant que je ne fais certainement pas tout ce que je dis.

Running a bit late for [Emmanuelle](http://emmanuelle.net)’s talk on anonymity online, I decided to go in without my laptop, which was in the other room. Decision also fueled by [my earlier cogitations about my decreasing attention span](http://climbtothestars.org/archives/2006/02/02/attention-span-and-partial-attention/).

Well, there we are: I was more attentive and took [notes on paper](http://flickr.com/photo_zoom.gne?id=94920455&size=o “On Flickr, large image file, be warned!”).

I was telling Robert that conferences like this lacked blogging breaks. The audience is in the real-time information business if you have lots of bloggers in the room, so if you don’t want them to spend half the talk time uploading photos, chatting, and writing up blog posts. So, how about give us blogging breaks, and plan post-sized talks? Wouldn’t that be neat?

For many people, the most interesting moments of a gathering like this is around and outside the talks. Try to change the balance a bit? I know there are organisational imperatives, but I’m sure a solution could be found.

Other than that, some ideas for speakers (and I’m aware I don’t do what I preach when I’m giving a talk):

– Give me an outline of the talk, paper would be best (I’ll get lost somewhere else by trying to find it online). If I tune out of your talk for a minute (and I’m bound to) I need a chance to tune back in. An outline will help with that.
– Be theatrical, keep me listening, or make me participate. Effective use of slides is good, but I don’t know how to do it so I won’t give you any advice on the topic.
– Don’t talk to fast, particularly when the audio in the venue isn’t too good. Articulate. (Yeah. Sorry.)

Update: I took hand-written notes of Robert’s talk too. Lesson learnt.

My Notes of Robert Scoble's Talk

Now let’s see if you can decypher my handwriting!

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First Impressions of LIFT'06 [en]

[fr] Premières impressions de LIFT'06.

Venue: not too much trouble finding it, that was nice. [Laurent himself](http://ballpark.ch/blog/) at the ticket desk, that was nice too. [Robert Scoble](http://scobleizer.wordpress.com/) looks younger than I expected (I’m [sitting right in front of him](http://flickr.com/photos/[email protected]/94458716/ “Robert Scoble’s view of the stage.”), didn’t do it on purpose, promise!).

In Line for LIFT'06

Missing in the conference room:

– water (no drinks allowed apart from water, and all I have in my bag is orange juice, and I’m really thirsty) Update: thanks to [David Galipeau](http://galipeau.blogspot.com/), I’ve found the water fountains now.
– more power strips (yeah, I know)

Missing online (update)

– backchannel? (I’m sitting in #lift06 on chat.freenode.net, just in case)
– live audio?
– people using Bonjour/Rendez-Vous… (I’ve opened and announced a document for [collaborative note-taking in SubEthaEdit](http://climbtothestars.org/archives/2004/07/08/taking-collaborative-notes-at-blogtalk/)… just in case, feel free to join if you’re at the conference).

I have a huge problem: I totally suck at understanding non-native speakers talking in English (particularly francophones). Isn’t that amazing, given I’m a francophone myself?

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