sxsw – Climb to the Stars

Fear the Culture of Fear (danah boyd SXSW 2012) [en]

[fr] A écouter absolument, cette conférence donnée par danah boyd l'an dernier sur le lien entre la peur, l'économie de l'attention, les réseaux, la surcharge d'information, la transparence, et bien d'autre chose encore. Version écrite.

Danah‘s talk is titled The Power of Fear in Networked Publics. Listen to it as soon as you can. (It’s an hour long, and danah is a wonderful speaker.) Or do what I did, which is drop it into iTunes and have it come up randomly a year later when you’re listening to music.

The amount of content available fuels the attention economy, in which fear is a great tool to get people’s attention. The internet and social media increase the information overload issue (though it is not a new problem, as Anaïs Saint-Jude brilliantly explained at Lift12), thus intensifying the role of fear in our society.

Oh, and sewing machines are evil because women will spend their days rubbing their legs together.

Listen to danah. I’m going to listen again. These are complex issues and danah is absolutely great at laying out that complexity.

End-Of-Travel Musings [en]

[fr] Peu de photos, d'articles, ou encore de vidéos de mon mois de voyage en Irlande, au Texas, et à San Francisco. Thierry trouve dommage, mais pas moi. J'apprends à prendre la vie un peu plus à la légère, à ne pas me mettre sous pression plus que nécessaire pour tirer toujours le maximum de profit de tout ce que je fais, tout ce que je vois, tout ce que je visite, chaque personne que je rencontre. A force de documenter sa vie, on court le risque d'oublier de la vivre.

Retour de San Francisco le coeur un peu lourd, car j'aime cet endroit et il abrite des gens qui me sont chers, mais heureuse de rentrer à Lausanne, que j'adore, et de revoir mon chat, bêtement. J'ai appris à "lâcher prise" concernant mon réseau social éclaté, à moitié en ligne, et dispersé aux quatre coins de la planète. On se recroisera, je le sais. Dans une conférence, lors de mes voyages ou des vôtres. On est à quelques clics de souris en ligne, jamais très loin. On est partout, au fond.

These two weeks here in San Francisco have been really nice. I got to relax and catch up with some friends (not all of them, unfortunately, and some less than I wanted to), make a few new ones, and also make good progress in the work department. I caught up with most of the stuff I’d fallen behind with during the previous month (stress and travel), and amongst other things, this means that Going Solo is now ready to accept sponsorships. It’s also time for us to strike up some media partnerships — get in touch if you’re interested. For media partnerships: [email protected] — that’s me! — and for sponsorships, [email protected] — Lily Yacobi is managing sponsor relations (she’s great!).

My travels started in a rather intense manner, with BlogTalk in Cork and SXSW in Austin. Two conferences back-to-back, one presentation on a new topic to speak about for me, two panel moderations (I’d never moderated a panel before), and a conversation to co-host (great format, by the way). Lots of people, new and known, two 2-hour nights before even landing in the US — I can tell you I reached Austin in a sorry state. Thank goodness I had a little halt in Dallas (thanks again, Adam!) to help me land.

As I mentioned, the solution I found to survive SXSW without burning out was to keep a low profile and go with the flow. I kept that up somewhat in San Francisco: not too many plans, low expectations on what I wanted to accomplish, no frantic blogging/photographing/visiting/videoing. Some people think it’s a shame, but I don’t.

Sometimes documenting your life can get in the way of living it, and I know that the pressure I put upon myself to “make the most” out of every occasion, every trip, every conference, every visit, every relationship, and simply every moment of life is wearing me down. I’ve been learning, over the past six months, that I need to cut myself some slack. Miss out on things.

So this trip, I hardly took any photos. I didn’t do any tourism. I stuck with what and who I knew, mainly. There is a whole bunch of people and businesses I regret not seeing/visiting (have I said it enough), but I don’t regret pacing my life so that I can leave here more rested than I arrived, and less stressed.

Going Solo is a lot of work, but though I have a great team of advisors and helpers, I remain the only one in charge, and I’m slowly learning how to delegate. Delegating is not something I’m familiar with or ever really had to do in my life, so I’m learning the skill — and it’s not easy for me. In the end, I end up with the feeling that I’m carrying too much weight on my shoulders, and that giving some of it to others creates even more. (See the idea?) Not to be dramatic, it’s a great experience and I think I’m doing well with it — it’s just not a trip to the beach (who would have thought that!?)

So, here I am, terminal A of San Francisco airport, at the Firewood Grill, where they make pretty decent cheeseburgers. I’ve eaten here before, I remember, a bit over a year ago after my first trip to San Francisco “in this life”. I like the music they’re playing on the radio, and I’m trying to sort through the mixed feelings in me.

I’m looking forward to going home, of course. I’m very attached to my hometown, as many of you have noticed, and whenever I’m away, I miss my cat a lot. It’s silly, but oh well. My brother will be home too, after a year spent in South America. It will be good to see him again.

But I’m leaving San Francisco with a heavy heart, too. I’m leaving behind the sunshine and people who are dear to me, as well as a community (however you want to understand that word) which means I get to bump into people I know when I go to parties. This happens in Lausanne, too, of course — bumping into people I know. Lausanne is a small village. But strangely, the San Francisco geekworld seems even smaller. And I like it. To state the obvious, “things are happening” here and it’s nice to be around. I like the city, too — even if I sometimes struggle a bit with the differences in culture between here and where I grew up and live.

I think I’ve become more relaxed about when I’ll see people again. I don’t know when I’ll be back, but I will be. I’ll bump into you at a conference, or at a geek dinner somewhere when we’re both travelling. Maybe we didn’t get to say goodbye, but we’re just a few keystrokes away online anyway — so is it really that important? I don’t know what my life will be like in a year, and neither do you, probably. We live and work in this fast-changing world, somewhere on the edge, and we eat Black Swans for breakfast.

We’re everywhere.

Conference Experience Evolution and The Paradox of Choice [en]

[fr] Mes réflexions sur l'expérience vécue lors de conférences comme LIFT08, LeWeb3, SXSW, BlogTalk, à la lumière de ma lecture du livre The Paradox of Choice. Surcharge cognitive et sociale, trop de décisions à prendre. Evolution également, entre les premières conférences où je ne connaissais presque personne, et où l'accent était mis sur "faire de nouvelles connaissances", et les dernières conférences, où je me rends compte que je ne peux pas passer du temps (ni même parfois dire bonjour) à toutes les personnes que je connais déjà.

There’s a lot going on in my head these days, and unfortunately I’ve been too busy/exhausted (that damn anaemia is still around, fwiw) to blog about it. Since a week or so before LIFT08, actually, I feel like I’ve been desperately running behind the train, and the distance between my hand and the handlebar that will allow me to climb back on is just increasing.

One book I’ve been reading these last weeks (months?) is The Paradox of Choice. If you haven’t read it yet, take a few minutes to order it now. It’s turning out to be a really important book for me, on the one hand for understanding a few things about how the world we live in functions and affects us in the areas of freedom, responsibility, and of course, choice — and on the other hand for understanding myself.

I suffer a lot from having too many options to choose from: I’m really bad at being a “satisficer” in certain areas (somebody who will be satisfied with an option as long as it meets certain criteria) as opposed to being a “maximizer” — wanting the best option available. In particular in my professional life and my intellectual pursuits, each choice is agonizing, because my brain wirings keep me very focused on everything I’m possibly missing out upon each time I pick a particular option over others. I do my best to tone this tendency down, of course, but it’s there.

There’s a lot I could comment upon in relation to this book and all it is helping me understand (it delves deep into the mechanisms of choice, and that’s fascinating), but suffice to say right now that it’s colouring a lot of my thinking in general these days.

One of the things I’ve been thinking about a lot recently is conferences. Obviously, as a conference organizer (Going Solo early bird price ends soon, by the way!), it’s on my mind, but I’ve also been attending quite a few conferences recently and reflecting of how my experience of these events has evolved (due to “burn-out”, increased network and public profile, and maybe other factors).

For online people like me, conferences are an occasion to see their usually scattered network of relations (friends or business contacts) coalesce in one single geographical location over the space of a few days. It can be very exciting, especially when you get to meet many of these people offline for the first time, but it can also be overwhelming. During my first conferences, I also got to know a lot of new people. People I wasn’t interactive with online. People who “grew” (ew) my network. People I liked and decided I wanted to stay in touch with. People who were interesting business contacts.

As conferences went by, I would find myself in a crowd of more and more people I already knew and appreciated and wanted to spend time with. I think FOWA last November was a breaking point for me — I realized that it was impossible for me to catch up with all “my people” there in the space of two short days. It was quite distressing to realize this, actually.

A few weeks after that, I was in Berlin for Web2.0Expo. A bit burnt, I took things way more lightly. Attended a few sessions. Didn’t even show up on certain mornings. Hung out with people I met there. Didn’t try to blog all the sessions I attended. It went much better.

Conferences are hard. There is a lot of intellectual stimulation (sessions and conversations), and a lot of social stimulation too. As I mentioned earlier in this post, I already feel life is simply too full of interesting things and people. In my everyday life, I struggle with the feeling that there is “too much out there” for me to “deal” or “cope” with — and a conference just concentrates this feeling over 2-3 days. Lots of fascinating (hopefully) sessions to attend. Great corridor conversations. Old friends to catch up with. New friends to make. Business contacts to touch base with. Dinners, lunches and parties. Take photos, blog, video the sessions or interview fellow attendees. To do all that well, you’d need to be superhuman.

I had two “different” conference experiences during these last six months, and they were LeWeb4 and LIFT08. Both times, I attended the conference with a rather clear business objective. It was tiring, but less overwhelming, because I’d decided in advance what I was in for. LeWeb4 (LeWeb3 actually, 2nd edition — don’t ask me why) actually turned out better than LIFT08 for me, because I simply didn’t attend any sessions (aside from half of JP‘s). At LIFT08, I had a press pass, so I did feel pressure to live-blog — and also, it’s my “home conference”, and I really like their programme. I was also giving a speech, so, although this conference experience “went well”, it was overwhelming.

So, what am I learning about conferences? They’re “too much”. So, you have to go to them knowing you’ll miss out (which brings us back to what The Paradox of Choice is about). The more connected you are, the more socially unmanageable it’s going to be. People you won’t see. Not saying goodbye. Not spending as much time as you wanted with certain people, but in exchange spending more time with others. So, I’ve come to accept that. I don’t know who I’m going to be able to catch up with. I know I won’t be able to catch up with everyone. I do my best not to plan — and if there is a small number of people (1, 2, 3) that I really want to see, I make plans with them, and that’s it.

The sessions are also “too much”. You can’t sit in sessions for the whole day, take notes, blog about them (or whatever you do) and then do the same thing the next day. Well, you can, but chances are your brain will fry at some point. I know that I can’t do it for two days in a row. At SXSW, I decided at one point to officially give up on attending sessions. I felt bad, because there were lots of them which sounded interesting, and lots of people I wanted to hear, but I also felt relieved because all of a sudden the pressure of making choices had been removed. If I happened to be hanging out with people who went to a panel, or if I stumbled into one — well, good. But I wasn’t going to make decisions about them other than on the spur of the moment. That worked out pretty well.

I did the same for the parties. Too much choice => I refuse to agonize on decisions before the last moment. All open. Go with the flow.

So, bottom-line: very little planning, lots of improvisation, and setting low expectations about doing precise stuff or hanging out with precise people.

To change the subject a little, I noticed at LIFT08 how at one point, there seems to be a physiological limit to taking in new people (certainly some relation to the Dunbar number department). At LIFT08, I was just so socialed out (or over-socialized), between running around promoting Going Solo and being the object of some attention after my speech (watch video), that I realized at some point that I was doing horrible things like:

trying to hand out moo cards twice to people I actually already knew (in this case, it was Robert) in the space of a few minutes
asking people for their name 3 times in a row
forgetting I’d talked to people, even when they took the trouble to remind me what we had talked about a few hours before
and of course, totally not recognizing anybody I’d been introduced to recently or at a previous conference

In this kind of situation, you can do two things. “Fake it”, as in “oh, hi! how’s business, blah blah blah” and hope that the person will drop enough info to help you out, or just fake it till the end. To be honest, I hate the idea of doing that, and I can’t bring myself to do it (plus, I’m sure I’d be quite bad at it). So, I prefer the second option, which is being honest. I apologize for not recognizing people (mention that I’m hopeless with faces — people who know me can attest), explain that I’m over-socialized and have simply been meeting and interacting with too many people. In my experience, this approach works out fine.

There’s also a lot to be said about “micro-fame” — the first couple of conferences I went to, the number of people I “didn’t really know” who were interested in talking to me (as in “walked up to me to introduce themselves”) was close to zero. Today, people show up out of nowhere, know me, want to speak to me. Friends want to introduce me to people they know (which is good, by the way!) My first conferences involved a lot of just meeting a nice person or two, and hanging out with them for the whole conference. This is more difficult today (except maybe at small conferences like BlogTalk) because I just know too many people (or too many people know me).

There also seems to be a subculture of highly-travelled, highly-conferenced people I’m suddenly finding myself part of — and I’m sure it would be worth taking a closer look to what’s going on here (hmm… a conference, maybe?)

I’ll stop here, after dumping these thoughts in this not-very-organized post. It felt good to write all this down. If you have comments or thoughts, agree or disagree, experiences to share — my comments and trackbacks are yours to use.

Being My Own Travel Agent With Kayak [en]

[fr] En mars, je vais en Irlande, puis à Austin (Texas), puis à San Francisco. Ça fait pas mal de vols à organiser. L'agence de voyage que j'ai contactée me propose un circuit à CHF 2800. En utilisant Kayak, j'arrive (non sans mal, sueur, et heures investies) à faire le tour pour CHF 1650.

Cet article est le récit de la façon dont j'ai procédé.

I have some serious travel planned for March.

First, I go to Cork, Ireland, for Blogtalk and the preceding WebCamp on Social Network Portability, from 2nd to 4th.

Then, I head for Austin, Texas for SXSW Interactive, from 7th-11th.

I’ll be speaking in both places.

As I’m in the States, I’ll then head out to spend two weeks or so in San Francisco. Here are what my travel dates and destinations look like:

1st: GVA-ORK (ORK is Cork, yes, funny)
6th: ORK-AUS
12th: AUS-SFO
25th: SFO-GVA

I chose the 25th to go back because it seems to be the cheapest day around there. The other dates are fixed by hotel or event constraints.

After fooling around with Kayak.com for a fair number of hours, and finding it a little confusing (I’ll detail below in what way), I caved in and called a travel agent in Lausanne to ask them to sort it out for them.

They got back to me, speedily and kindly, but with a surprising price tag: 2800 CHF for the whole thing. That’s $2400 for those of you who like dollars.

Now, even though I wasn’t very happy with what I came up on Kayak, I had figured out that this trip would cost me around about 1200$. Not the double.

So, back to Kayak. In the process, I’m starting to get the hang of how to do searches for long, nasty, complicated journeys, so I thought I’d share it with you.

A side issue before I start, though: flights to and from the USA have a much more generous luggage allowance than flights elsewhere (20kg + cabin luggage). If the first leg of a journey to the USA is inside Europe, though, you still get the “US” luggage allowance for that flight. I was hoping I could make things work out to have the more generous luggage allowance for the GVA-ORK part of my trip too, as I tend to have trouble travelling light (particularly for 3 weeks). But it seems that won’t happen.

As I understand it from the kind explanations a few people have given me, the GVA-ORK part of my journey is considered a completely separate one from ORK-AUS, AUS-SFO, and then SFO-GVA. In short, I’m dealing with four separate flights.

So, let’s do the obvious thing first, and ask Kayak.com to do all the work. My dates are fixed, but I’m open to the idea of using nearby airports. This is what I gave Kayak.com:

And here is what I got:

Oops. It seems Geneva dropped off the map. If I select the “neighbouring” airport LYS (Lyon), I get this. Slightly more encouraging, but…

…slightly expensive. Roughly what my travel agent told me, actually. Gosh, I wonder which part of the journey is costing so much? Let’s try and break things down.

First, GVA-ORK:

Wow, is that their best price? $384 and 9 hours of travel to go from Switzerland to Ireland? I should be able to find something better. So, I hunted around a bit on my own. I know I can get to London for around $100 or less with easyJet, so what about the other low-costs? From the Cork airport site, I got a list of airlines flying there. Then I went to individual airline sites — I’ll pass you the details, save to say that RyanAir has got some “virtually free” flights (1 penny + taxes) but as they only allow 15kg of check-in luggage (I can make sacrifices and try to stick to 20, but 15 is really low), flight + excess luggage fee actually comes down to not-that-cheap.

Oh, wait a sec! Let’s enlist Kayak’s help for this. Here are GVA-LON flights, according to Kayak:

That’s helpful, actually. I wouldn’t have thought to check BA. The flight is way too early, though. And Kayak.com now gives results with European low-cost airlines — I don’t recall it did this early December when I first tried.

What about LON-ORK?

I removed RyanAir from the results (they were the cheapest, around $48 — plus extra luggage tax!), and the winner is… Aer Lingus!

So, if I manage to get the timings right, and accept that I’ll have to pick up my luggage and check in again in London, I should be able to get a better deal than the $384 Kayak suggested “out of the box”.

Oh, another idea. Let’s tell Kayak I’m flying through London, and see what happens. Here are the results for GVA-LON-ORK:

Still no luck. The first flight is the same as the one I got when I asked for GVA-ORK. Clearly, Kayak introduces constraints (like… airlines must be working together) when asked for a trip. That probably explains why my total trip seems so horrendously expensive.

Right, now we’ve dealt (more or less — at least there seems to be hope) with the first part of the journey, let’s look at the rest.

ORK-AUS-SFO-GVA:

ORK-AUS: $509

AUS-SFO: $125

SFO-GVA: $530

Adding all that up, we’re quite far from the $2400 my travel agent or Kayak suggest for the whole flight.

Now, let’s dig in a little further. How about I ask Kayak for ORK-AUS-SFO-GVA? I’ve already identified that the GVA-ORK part was problematic, so maybe… maybe:

$1029! And all with American Airlines! That sounds nice. Add to that a bit less than $200 for the GVA-ORK bit, and I should manage to do all this flying for roughly $1200. Much more reasonable (though still a big hole in my ~~bank account~~ credit card, given the sad state of my finances these days).

So, ready for the details? Because, no, in case you were wondering, the fun doesn’t stop here. Sick around, there’s still work to do.

First, GVA-LON-ORK.

London has a problem: it has too many airports. Aer Lingus fly out of LHR to Cork, so ideally, I should plan to arrive there. I don’t think I want to go through the fun of commuting from one airport to another if I can avoid it.

That unfortunately rules out easyJet, who don’t fly to LHR. They fly to LGW, Luton, Stansted, but not LHR. So, let’s check out BA, who were actually cheaper (though at an ungodly hour, and for LGW).

Right, so for 144 CHF, I get to fly out around 10am, which is actually quite nice. I land around 11am. Let’s look at Aer Lingus flights to ORK, then:

I’m very tempted to take the 14:05 flight instead of the 18:05 one, but. That would leave me with only 3 hours in LHR to get my luggage, go from terminal 1 to terminal 4, and check in again. The London crew on Twitter tells me it’s a little tight, though others seem to think it’s OK.

So, well, that would be it for the first part of the journey.

Now for the rest.

Then, ORK-AUS-SFO-GVA.

Here are the details I get from Kayak for this multi-city journey:

As you can see, American Airlines seem to like Chicago airport, ORD. Dennis Howlett warns me against going through that airport, but it seems the other options are going to cost me an extra $1000.

But that’s not all. What exactly are the “layovers” here? I’d assume they are plane changes. But 55 minutes in Chicago and 1h35 in Brussels on my way back don’t really seem to allow time for that. Chances are I’d miss the connection — but then why would Kayak.com (and AA!) suggest this kind of combination?

It’s not the end of the world if I get home a day late, so I guess that for $1000, I’ll take my chances.

Let’s not stop there, though, shall we? I decided to dig a bit deeper into all this. See, for example, I tried asking Kayak.com about:

AUS-SFO-GVA: $1669

Why isn’t Kayak coming up with one of the (obviously cheaper) combinations for the SFO-GVA leg? Why is BA suddenly the cheapest option? I don’t get it.

See, for example, this flight option for SFO-GVA, $550, is much more exciting than the AA one via ORD and Brussels:

Just one change in Newark. And it’s a shorter overall flight, too.

That means I need to get the ORK-AUS-SFO part separate. Let’s look at it now:

The cheapest deal is $624 with AA and Frontier, which is an immediate (and logical! what a surprise!) combination of the two cheapest deals for ORK-AUS and AUS-SFO taken separately. I don’t seem to gain anything (financially) by booking them together.

Now, the problem here is that the flight times are really long (20h). I’m quite tempted to force my journey through some European city other than London and see what happens.

A quick trip to the Austin airport site seems to say there are no direct flights there outside the US. I can’t find that kind of information for DFW, unfortunately. I’m keeping an eye on DFW because I could land there and take a road trip to Austin with a friend. It’s 3.5 hours on the road, though, so I need a flight that lands early enough.

For example, let’s take Dublin, as I’m already in Ireland.

Here are Kayak flights from DUB to AUS: most interesting deal $484 with Delta for a 19h flight:

Come to think of it, you know what I’d like? I’d like to be able to place all the flights on a chart, with for example “price” on the x-axis and “total flight duration” on the y-axis. I’d be willing to pay $50 extra or so to cut of a certain number of hours of travel, but as of now there is no way to visualise this kind of thing easily. The “Matrix” tab in Kayak has a promising name, but all it does is give best price and number of stops per airline. Not very exciting.

What about ORK-DUB? Well, the fine folks at Blogtalk recommend Aer Arann (they have a great “travelling” page, btw, I’ll have to take example on them for Going Solo:

Cheap flight, $36. What would Kayak say?

Well, RyanAir is cheaper but I don’t want them, and the Aer Arann flights are there, but a bit more expensive than what I found. Hidden costs, maybe? Or maybe just an update glitch — I’m aware it’s difficult to keep everything perfectly in sync.

Gah. This is turning into another nasty headache.

Let’s go back to letting Kayak take care of ORK-AUS-SFO. I had a look at flights from Shannon, but the price difference is not worth the couple of hours by bus to get there. I also considered SAT (San Antonio) but it’s really out of Austin, so not interesting. I’m willing to fly in another airport than SFO though.

Sidenote: this is where I discover I can “favorite” flights in Kayak. I should have started doing that hours ago. So, here’s the flight I’m favoriting for the ORK-AUS segment. I don’t want to land at 12:15am in Austin, so the choice is easy to make. Will have to get up early in Cork, though. Ugh.

You know what would be really cool? If I search for ORK-AUS-SFO, I’d like Kayak to let me know which flight combinations contain that flight I’ve favorited. I wonder if it does that. Let’s see! But before that, I’ll go and favorite the flight I want for heading over to San Francisco. So, here is what Kayak gave me for that segment, remember?

The cheapest flight is $125, but if you have a close look, you’ll see that all these are either dreadfully early, or quite late. I’d rather leave sometime later in the morning. Luckily, Kayak provides a “filter” that allows me to select that. (Remember, earlier on, I was wondering why Kayak was suggesting routes with 55min stopovers? Well, there’s a “stopover length” filter too that I could have used to avoid that.) Here’s what happens if I decide to leave between 8 and 10am:

For roughly $200, I get to sleep a bit more. This is another case where the price/something-or-other graph would come in handy: it would help me visualise how much I have to pay to leave later. (I’m learning to factor in cab fares and stuff like that when making flight decisions.)

So, back to our combined ORK-AUS-SFO trip:

By playing with the time sliders for flights 1 and 2, I managed to filter out the flights that didn’t contain my two favourites (at no surprise, Kayak doesn’t tell me that this “multiple flight” actually contains a single flight that I favourited… too bad). Result: $695 and decent flying times.

So, let’s recap. (I’m going to be doing the actual booking tomorrow, it’s getting late and I’m tired, which is usually a recipe for mistakes. Also, the prices the airlines and Kayak give could be slightly different, so this is an approximation.)

GVA-LHR: BA, $125
LHR-ORK: Aer Lingus, $60

That’s $185 for me to go to Cork.

ORK-AUS-SFO: AA and Frontier, $695

SFO-GVA: United and Qatar, $550

Total: $1430 = 1650CHF

That’s a bit more than what it seemed I’d get away with at first, but there are less stopovers and the flying times are nicer than the cheapest deal. That’s worth a couple hundred $.

So, thanks Kayak. That’s more than 1000CHF less than my travel agent came up with. But God, did I have to work hard for it. There is definitely room for improvement in the business of helping people sort out their travels.

While I was writing this post and twittering about my trials, Bill O’Donnel (find him on Twitter, he’s the Chief Architect at Kayak!) sent me a message saying he wanted to read my post when I was done. He also added that he was forwarding my twitters to the UI team. So, guys, hope you enjoy the free experiential marketing! In a way, only — it’s not really an experiential marketing campaign because nobody asked me to do anything, but this is typically the kind of stuff I would write up in such a campaign, and an example of authentic user behaviour that experiential marketing “re-creates”.

So anyway, hope you enjoy this tale of user experience. And I also hope my fellow travellers will find useful input here to help them sort out their travels.

Thanks to everybody who answered or simply put up with my numerous questions and tweets during the process of sorting out this trip.

Two Panel Submissions for SXSW Interactive (Language Issues) [en]

[fr] Il y a deux propositions portant mon nom pour SXSW -- merci de voter pour elles! Sinon, dates et description de mes prochaines conférences.

Je cherche aussi un "speaking agent" -- faites-moi signe si vous en connaissez un qui travaille avec des personnes basées en Europe. Merci d'avance!

Oh. My. God.

I just realised, reading Brian’s post, that I haven’t blogged about the two panel proposals I’m on for SXSW Interactive next March in Austin, Texas:

Opening the Web to Linguistic Realities (co-presenting with Stephanie Troeth)
** A basic assumption on the Internet is that everybody speaks and understands one language at a time. Globalism and immigration has created an even more prominent trend of multilingualism amongst the world’s inhabitants. How can the WWW and its core technologies keep up? How can we shift our biased perspectives?
Lost in Translation? Top Website Internationalization Lessons (panel I’m moderating)
** How do you publish software or content for a global audience? Our expert panel discusses lessons learned translating and localizing. Leaders from Flickr, Google, iStockphoto and the Worldwide Lexicon will tackle various marketing issues; how to translate the ‘feel’ of a Web site, and; best practices for software and content translation.

As you can see, both proposals revolve around the use of languages on the internet — and as you know, it’s one of the topics I care about nowadays. I’ve spoken on this topic a few times now (BlogCamp ZH, Reboot9, Google Tech Talks) and I’m looking forward to taking things further with these new chances to toss these problems around in public.

80 or so of the 700+ panel submissions to SXSW Interactive will be selected by public voting and actually take place. That’s not a lot (roughly 10%). So please go and vote for these two panels (“Amazing” will do) so that they make it into the selection. I really want to go to Austin! (Can you hear me begging? OK, over. But please vote.)

Other than that, I have a few more talks planned in the coming months:

a talk on corporate blogging in Zürich (MScom alumni Jour Fixe, private event) [Sept. 24]
future jobs of the web (evolution of the “webmaster”) at BlogCamp Lausanne, and probably a second session either on languages or teenagers online [Sept. 29]
a talk on being a blogging/social media consultant in Europe for BlogOpen in Novi Sad, Serbia [~~Oct.~~ Nov. 10]
Multilinguisme web et problèmes associés in Paris for Paris Web [Nov. 16]

My proposal for Web 2.0 Expo didn’t make it, it seems, but I’ll probably submit something for Web2Open.

And, as you might have heard, I’m looking for a speaking agent. If you can recommend any good speaking agents who work with European-based speakers, please drop me a line or a comment.