Chroniques du monde connecté pour Les Quotidiennes [fr]

[en] I'm now writing a column for Les Quotidiennes, a local online publication. The first one is up: E-mail, quand tu nous tiens.

Ça y est! Ma première chronique pour Les Quotidiennes, intitulée “E-mail, quand tu nous tiens“, est en ligne. J’y écrirai désormais chaque semaine les “Chroniques du monde connecté“, un coup d’œil humaniste dans l’univers technophile des gens ultra-connectés (nous!!)

E-mail, quand tu nous tiens | Les Quotidiennes C’est un peu plus “grand public” que ce blog — et j’avoue que j’ai quand même pas mal réfléchi au sens que ça pouvait avoir d’écrire ailleurs qu’ici: eh bien, simplement, toucher un autre public, dans un autre contexte. On verra ce que ça va donner, en tous cas j’ai plein d’idées pour les semaines à venir et je me réjouis beaucoup!

Et une fois que vous avez fini de lire mon article, filez vous délecter de ceux de mes co-chroniqueurs!

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Social Media Survival Kit [en]

[fr] Deux règles très simples pour survivre à l'ère des médias sociaux.

Invest in Social Media Training [en]

For all of you in companies around the world who are wondering what place to give social media — you’ve heard about it, you know there’s quite a bit of hype, but that you should be “doing it” — here’s a piece of free advice: invest in training your staff and providing them with the “social media” skillset.

The trend I see these days is companies and organizations hiring social media consultants, strategists, and community managers. They want somebody to “do their social media stuff”, and often this person is external to the company.

Take a few steps back and think about computing. Nobody today would even dream of hiring somebody into the company to deal with the “computer stuff”. Instead, employees simply know how to do things on a computer. Some more than others, I’ll grant you that, but “working on the computer” is usually so much part of the job description for any office position that it’s not even specified in the job description anymore.

A few years from now, it’ll be the same thing with social media. Knowledge workers will know how to write a blog post (or even open a blog and manage it to some extent), use a wiki, create an event on Facebook and use their network to promote it, set up a Twitter account and put a video on YouTube — just as your average knowledge worker today knows how to create a Word document, send an e-mail, search for something on the web.

You can wait until people naturally learn how to do these things, or the younger, more social-media-literate generation invades the workplace — but you can also speed things up by actively providing your employees with opportunities to acquire these skills.

And yes, shameless plug: if you’re looking for somebody to train your staff, this is clearly something I do (I’m working on preparing proper marketing material for my services these days, so in a few weeks I’ll hopefully have shiny handouts/PDFs describing all the things I do).

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Musings on Twitter and Identi.ca [en]

Ever since the #fixreplies debacle, I have been distancing myself from Twitter a little. Don’t get me wrong: I’m still enthusiastic about Twitter, encourage people to join, and hope that new people I meet have an account there. But I’m slowly moving my eggs out of my one single Twitter-basket and starting to use identi.ca.

For those who missed it, the #fixreplies thing happened earlier this year. Twitter suddenly and unilaterally changed the way one viewed @reply updates sent by people one was following. Previously, there was a setting of sorts allowing you to control if you wanted to see @reply messages only when they were addressed to a person you were also following (the default), or if you wanted to see all of them (that’s the way it worked before Twitter “implemented” @replies, by the way, when it was just a user hack), or if you just do not want to see @replies (probably because you believe that “Twitter isn’t IM” or something).

Over the previous year, Twitter contended that the @replies setting was confusing (I think it was, but more because it was poorly worded than because the functionality itself was confusing), determined that for some obscure technical reason (we still don’t know which one, to the best of my knowledge) that the setting had to go, and noting that a full 98% of people were using the default setting anyway, they simply scrapped it.

Followed a huge uproar, lots of lamenting (by myself included), requests for Twitter to change things back the way they were — to no avail. Twitter apologized for the poor communication around the issue, told us they couldn’t keep the setting because the technical cost was too high, and basically suggested that they would offer grieving fans of that setting other exciting options to discover new users.

Only, it’s not just about discovering new users. It’s as simple as wanting to see all the tweets of people I follow, not just those Twitter considers relevant. In this case, they happen to consider that partial conversations are irrelevant. They’re relevant to me because they’re part of the lives of the people I follow (discovery of new users is just a really fun and valuable by-product of that).

So, enough of this already. The point here is that Twitter decides something, and Twitter does it. We are in a benevolent dictatorship position here, as we are for many of the tools we use online everyday. It’s a risk we take and I’m generally happy to — but when the benevolent dictator of a tool I rely upon as a backbone of my online life starts making changes that upset me, I start looking around.

Enter open source, interoperable standards, etc.

Identi.ca is an “open source version of Twitter”, one could say (the engine running it is called Laconica) — it basically works the same way and has the same features (at first view in any case). Contrarily to the vague of Twitter rip-offs or clones we started seeing all over the place, the important thing to note is that this project is open source. I know I’m not an open source expert and I happily mix up things that are important distinctions for people who are more involved in the “scene” than I am, but here’s what it means for me, as an end user (fellow geeks, correct me if I’m saying silly things here):

  • people can contribute to the code
  • people can take the code in another direction if they’re not happy with what the main development group is happy
  • who knows, maybe some kind of plugin architecture will be implemented (this is a wild guess of mine)
  • it’s based on an open, interoperable standard
  • think “GTalk vs. MSN”

There are of course certainly a full pile of other advantages to Laconica (the fact that it’s decentralized for example) but I’ll stop there.

The big problem, of course, is the people. Most people are on Twitter. Today, I’m following 567 people and am followed by 2481 on Twitter. On identi.ca, despite my best efforts, I’ve reached the staggering figures of 95 (followees) and 127 (followers).

So, should one “move” to identi.ca?

The answer is yes, and “move” is a bit of a dramatic word here.

Identi.ca acts as a Twitter client, which means that all to notices you send through identi.ca are automatically sent to Twitter too, and you can subscribe to your Twitter stream in identi.ca. You can in fact start using identi.ca without abandoning Twitter.

Twitter settings - Identi.ca

The best way to do this is to register the same username on identi.ca as you are using on Twitter (I’m @stephtara on both, here is my account on Twitter and my account on identi.ca). Head over to the Twitter settings tab to connect your accounts. Identi.ca will help you add people you know on both services.

Of course, there are caveats:

  • identi.ca is not your favourite Twitter client (if you’re using something like Tweetdeck, Seesmic Desktop, Twitterrific, Tweetie, etc.) — I’m personally waiting for identi.ca support in Seesmic Desktop and Tweetie on the iPhone
  • the site will sometimes throw errors at you (but on the other hand, Twitter is regularly down, isn’t it?)
  • “Twitter” and “tweet” are really the better names
  • it’s a tad more work than just continuing to use Twitter, but remember, you’re in the process of moving your eggs out of the proverbial basket.

I’m personally pretty happy with identi.ca, and like the way it seems in active development (Twitter is too, but it’s a mammoth now that Oprah‘s been there).

I’m all the more happy now that I’ve read that Twitter plans to implement support for retweets, and that it seems this will happen by removing the “RT @whoever:” intro from the beginning of the tweet, and add that information in a small byline after the tweet. My semi-automatic screening of retweets from compulsive retweeters will be a thing of the past!

So, if you haven’t done it yet, go and claim your username on identi.ca (you can use OpenID), follow me there, and nag me to follow you if I’m not but I am following you on Twitter.

See you on identi.ca!

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Suw and Steph Q&A Session on Seesmic [en]

[fr] Sur seesmic, Suw et moi-même répondons à vos questions!