[fr] A force de se concentrer sur les bénéfices qu'il y a à avoir un blog (= des articles publiés), on perd de vue les bénéfices du simple acte de bloguer -- de l'utilité pour soi de cet exercice d'écriture.
Take 90 seconds to listen to the following video:
I found it thought-provoking. It reminded me of the fourth principle in my journey out of procrastination: find pleasure in the process rather than only the goal.
What Seth Godin says here is how beneficial the act of blogging is in itself, independantly of the impact of the published post on others. You know, the therapeutic effect of writing, and all that.
I think we’ve lost track of that with all the focus on the benefits of blogging as a finished product (the published post). The process of blogging is actually what is the most precious in this whole story.
My point is this: For a while last year, I began to think that — for me, anyway — blogging was simply a means to a marketing end. It was about being #1 on Google for my primary keywords, and once that was accomplished — what was the point of blogging more? After all, I had a company to run.
Turns out I was wrong. The primary benefit of blogging is to develop and maintain a teachable point of view on something of value. It’s about learning to communicate more effectively. And as Seth says in the video above, “to contribute something to the conversation.”