passionate users – Climb to the Stars

[fr] J'étais une inconditionnelle de la première heure de coComment. Je les ai même eus comme clients. Aujourd'hui j'ai le coeur lourd, car après le désastre de la version 2.0 "beta", le redesign du site qui le laisse plus confus qu'avant, les fils RSS qui timent out, le blog sans âme et les pubs qui clignotent, je me retrouve avec de grosses bannières autopromotionnelles dans mon tumblelog, dans lequel j'ai intégré le flux RSS de mes commentaires.

Just a little earlier this evening, my heart sank. It sank because of this:

That is a screenshot of my Tumblr. And what coComment is doing here — basically, inserting a huge self-promotional banner in their RSS feed — is really rude.

I’m really sad, because I used to love coComment. I was involved (not much, but still) early on and was a first-hour fan. They were even my client for over six months, during which I acted as a community manager, gave feedback on features to the team, and wrote a whole bunch of blog posts. This ended, sadly, when coComment finally incorporated, because we couldn’t reach an agreement as to the terms of my engagement.

Inserting content in the RSS feeds is only the latest in a series of disappointments I’ve had with the service. I used to have a sidebar widget to show the last comments I’d made all over the place on my blog, but I removed it at some point — I can’t remember when — because it had stopped working. I tried adding it again, but for some reason WordPress can’t find the feed. It seemed very slow when I tried to access it directly, so maybe it’s timing out — and I think I recall that is what made me remove it in the first place.

I’m sad also to see blinking ads on the coComment site, confusing navigation, pages with click here links, and a blog which has no soul, filled with post after post of press-release-like “we won this contest”, “we’re sponsoring this event”, “version xyz released”, “we were here too” — all too often on behalf of a mostly faceless “coComment Team”. CoComment used to have something going, but to me it now seems like an exciting promise that lost its way somewhere along the line.

Last August, the version 2.0 beta disaster made me cringe with embarrassment for my former love (who on earth takes all their users back to beta when 1.0 was stable?) and left many blogs paralyzed, including my own. I started writing a blog post, at the time, which I never published, as other things got in the way. Here’s what I’d written:

I reinstalled the extension yesterday (I’d removed it a few months ago because I suspected it might be involved in a lot of browser hang-ups) but had to uninstall it a couple of hours later:

too many non-comment textareas get the coco-bar

blacklisting seems broken

pop-up requesting info confirmation for website blocking form submission of non-comment forms, even though coco-bar was removed AND extension was deactivated for the page.

It would be nice to be able to read some clear and detailed information about these issues and their resolution on the blog, so that I know when it’s worth trying the extension again.

Also, a major issue is that when the coComment server isn’t responding, people cannot leave comments on integrated/enhanced blogs (like this one, or my personal blog). I had to remove coComment integration from my blog so that coComment downtime doesn’t prevent my readers from leaving comments.

Update: in case this wasn’t clear first time around, these problems have since then been solved and coComment apologized for the mess. It doesn’t erase the pain, though.

So, coComment — and Matt — are you listening?

You’re in the process of alienating somebody who was one of your most passionate users — if you haven’t lost me already. I cared. I forgave. I waited. I hoped. But right now, I don’t have the impression you care much about me. I’ve seen excuses, I’ve even seen justifications, and now I see large ugly banners in my Tumblr. What happened to you?

You’ll have understood, I hope, that this is not just about me. This is about the people who use your service. The service you provide is for us, right?

[fr] En organisant la journée de conférences Going Solo, je me trouve directement aux prises avec mes difficultés face à l'économie du peer. J'organise un événement qui dégagera je l'espère assez de bénéfice pour que je puisse me payer, ainsi que mes partenaires. En même temps, j'espère trouver des personnes prêtes à donner de leur temps en échange de la visibilité que leur apportera leur association avec Going Solo. Mais je ne sais pas trop comment m'y prendre. Je trouve difficile de rendre les choses claires.

I’d like to introduce this reflection by quoting Tara Hunt, who writes the following in a post titled Please Stop Crowdsourcing Me:

I came and I thought, hey, this is kind of neat-o and it empowered me at first. I thought, “Awesome! They want my opinion! They listen!” and I offered it and the feedback was, “Great idea!” and I watched as you implemented it, then benefitted from it and I felt good. I was great at first, but then after a while, I started to feel a little dirty…a little used…a little like cheap labor, replacing people you probably laid off or decided to save money on not hiring because you were getting so much great value out of my time. Maybe it was because it seemed that you believed you could ‘tap’ my well of ideas or ‘pick my brain’ endlessly? Maybe it was because my generosity goes so far and you overstepped your bounds? Maybe it was because you had a chance to reward my efforts, but dropped me like a wet rag as soon as I asked?

Tara Hunt, Please Stop Crowdsourcing Me

I just came upon her article a few minutes ago as I was aimlessly clicking around in my newsreader. It’s funny, because I’ve been thinking of this post I wanted to write for a few days now, and it’s right on the same topic.

I’ve already felt uneasy about the “Peer Economy” (if I may call it like that before). About the fact that certain businesses actually get a lot of stuff for free from their enthusiastic users — stuff they would have to pay for, otherwise. The point I understood about a year ago is that the fact that people contribute voluntarily to help improve services like WordPress, GMail, Twitter, and countless others is what allows us (the community) to benefit from great tools like these free of cost or way cheaper than what they’re worth. I’m comfortable with that.

However, I agree with Tara, there is a fine line to tread. As a company, you don’t want people to feel used. And like Tara, I’ve had more of my share of people/companies who want me to “take a look” at their stuff and “tell them what I think” — picking my brain for free. And I don’t like it. If I’m passionate about your product, then yes — I’ll give you feedback. You probably won’t even have to ask me. I’ll blog about it. If you’re smart, you’ll point out what I wrote, give me credit and link-love, thank me publicly. But I didn’t do it for that. I did it because I liked your product, or because talking about your product fulfilled one of my agenda, in a way. I’ve given products/companies like WordPress, Dopplr, Twitter, coComment, Seesmic and a bunch of others valuable feedback because I wanted to, because I loved their stuff.

That doesn’t mean that I’ll do it for any product or service that crosses my path. If you’re one of the lucky ones, well, good for you. If you’re not, you’ll have to pay cash (experiential marketing is one of the ways a company can use cash to make up for lack of immediate passion on the part of this particular human being). Just like I’ll help my friends out for free and open blogs for them just because I love them, some companies out there benefit from “free intelligence”. Others need to pay for a similar service.

You get the idea, I think.

Now, here’s what I really wanted to bring up with this post.

As you know, I’m putting together an event for the month of May, Going Solo. (If you’re a freelancer or a small business owner, you should plan to come, by the way ;-).) This is my first event. I’m not going to be doing it alone. Thing is, I realised I’m a bit shy about asking my friends to help me out, because on the one hand, I want to keep the event expenses to a minimum, and on the other hand, I don’t want people to get the impression I’m trying to “crowdsource them” — as Tara expresses above.

This is made worse (and way more uncomfortable for me) by the fact that this is not a non-profit venture. I’m going to be investing quite a lot of time in this adventure, and I hope to be able to pay myself enough to have made it worthwhile. Ditto for my sales and logistics partners. So, yes, we’re hoping the event will make a profit (against all odds, it seems — everybody tells me that if you’re first event breaks even, you’re very lucky).

So, I know that part of the difficulty I’m facing here is my own inner workings. Despite what some people on IRC may think 😉 I’m somebody who doesn’t find it easy to ask for help/stuff. I always feel I owe people (except when I feel I’m owed, in a kind of weird back-swing dynamic).

There are certain things that I need for the conference, where I’m hoping I’ll manage to find somebody who is willing to “work for fame”. Taking care of the website is one. Design is another. Similarly, I’m hoping to strike up a partnership for the WiFi and bandwidth we need for the event.

In fact, there is some similarity between “working for fame” and being a sponsor/partner. You provide stuff for free (or almost), and in return you get visibility. So maybe I need to switch mindsets. Instead of looking for “people to help me”, I’m looking for “individual partners” for the event.

I feel like this is a thought in progress. I’m not exactly sure what I think, or what to do, or what is “right”. I’m particularly embarrassed when I start talking with friends or contacts about this or that they could do for the event, because it’s not clear from the start if we’re talking about a partnership (work for fame) or Real Work (work for cash).

Any insights appreciated. I feel like I need to step out of my mind a bit to find a way out, and you can help me out with that by sharing your thoughts.

Tag: passionate users

Working For Fame Or For Cash [en]