The Speed of Time [en]

[fr] Réflexion sur le temps au travail et le temps à la maison, les chats malades et l'hiver.

Routine is settling in. As I have mentioned, my time seems to be shrinking. Or speeding up. It’s a good sign when time flies by, but it scares me. I look at my colleagues, some of whom have been in the same position, doing pretty much the same job, for decades — and try to imagine waking up ten years from now, getting up at the same time in the morning, going to the same place, doing the same thing with the same people. This is the life of many, but there’s something scary about it for me.

A year has passed since Tounsi started being ill. It was early November. He had his MRI early December. He died January 1st. It still feels very recent. His ashes are still in a little box in my bookcase — I haven’t felt ready to spread them in the garden yet. I think I should just do it.

Quintus hasn’t been well lately. I took him for a checkup before starting my new job. He has pancreatitis, and developed diabetes as a result. He’s on insulin now (it’s been 10 days) and we are hoping to get the pancreatits under control. He’s been improving, slowly, with a bit of back and forth. But I have to face things: he’s an old cat, going on 17, and we’re lucky he’s still around. I treasure every extra week I get with him, and hope it will be months. But there are no certainties.

And so I face another winter with the prospect of possibly losing a cat. Bagha died just before Christmas, too. I don’t believe in magic, so I’m not scared winter is “more dangerous” for my cats than any other time of the year. But it does mean that I have had some difficult winters — including the one following my mother’s death when I was a child.

My preoccupation with Quintus makes me feel my hours away from home with a particular awareness. My days at work don’t feel long, but my time at home feels short. A week is a handful of waking hours. I’ve become somebody who doesn’t want to spend any more time away from home than absolutely necessary.

My professional ambition right now is a job that allows me to come back home for lunch. That would be just wonderful.

 

Musings on Twitter and Identi.ca [en]

Ever since the #fixreplies debacle, I have been distancing myself from Twitter a little. Don’t get me wrong: I’m still enthusiastic about Twitter, encourage people to join, and hope that new people I meet have an account there. But I’m slowly moving my eggs out of my one single Twitter-basket and starting to use identi.ca.

For those who missed it, the #fixreplies thing happened earlier this year. Twitter suddenly and unilaterally changed the way one viewed @reply updates sent by people one was following. Previously, there was a setting of sorts allowing you to control if you wanted to see @reply messages only when they were addressed to a person you were also following (the default), or if you wanted to see all of them (that’s the way it worked before Twitter “implemented” @replies, by the way, when it was just a user hack), or if you just do not want to see @replies (probably because you believe that “Twitter isn’t IM” or something).

Over the previous year, Twitter contended that the @replies setting was confusing (I think it was, but more because it was poorly worded than because the functionality itself was confusing), determined that for some obscure technical reason (we still don’t know which one, to the best of my knowledge) that the setting had to go, and noting that a full 98% of people were using the default setting anyway, they simply scrapped it.

Followed a huge uproar, lots of lamenting (by myself included), requests for Twitter to change things back the way they were — to no avail. Twitter apologized for the poor communication around the issue, told us they couldn’t keep the setting because the technical cost was too high, and basically suggested that they would offer grieving fans of that setting other exciting options to discover new users.

Only, it’s not just about discovering new users. It’s as simple as wanting to see all the tweets of people I follow, not just those Twitter considers relevant. In this case, they happen to consider that partial conversations are irrelevant. They’re relevant to me because they’re part of the lives of the people I follow (discovery of new users is just a really fun and valuable by-product of that).

So, enough of this already. The point here is that Twitter decides something, and Twitter does it. We are in a benevolent dictatorship position here, as we are for many of the tools we use online everyday. It’s a risk we take and I’m generally happy to — but when the benevolent dictator of a tool I rely upon as a backbone of my online life starts making changes that upset me, I start looking around.

Enter open source, interoperable standards, etc.

Identi.ca is an “open source version of Twitter”, one could say (the engine running it is called Laconica) — it basically works the same way and has the same features (at first view in any case). Contrarily to the vague of Twitter rip-offs or clones we started seeing all over the place, the important thing to note is that this project is open source. I know I’m not an open source expert and I happily mix up things that are important distinctions for people who are more involved in the “scene” than I am, but here’s what it means for me, as an end user (fellow geeks, correct me if I’m saying silly things here):

  • people can contribute to the code
  • people can take the code in another direction if they’re not happy with what the main development group is happy
  • who knows, maybe some kind of plugin architecture will be implemented (this is a wild guess of mine)
  • it’s based on an open, interoperable standard
  • think “GTalk vs. MSN”

There are of course certainly a full pile of other advantages to Laconica (the fact that it’s decentralized for example) but I’ll stop there.

The big problem, of course, is the people. Most people are on Twitter. Today, I’m following 567 people and am followed by 2481 on Twitter. On identi.ca, despite my best efforts, I’ve reached the staggering figures of 95 (followees) and 127 (followers).

So, should one “move” to identi.ca?

The answer is yes, and “move” is a bit of a dramatic word here.

Identi.ca acts as a Twitter client, which means that all to notices you send through identi.ca are automatically sent to Twitter too, and you can subscribe to your Twitter stream in identi.ca. You can in fact start using identi.ca without abandoning Twitter.

Twitter settings - Identi.ca

The best way to do this is to register the same username on identi.ca as you are using on Twitter (I’m @stephtara on both, here is my account on Twitter and my account on identi.ca). Head over to the Twitter settings tab to connect your accounts. Identi.ca will help you add people you know on both services.

Of course, there are caveats:

  • identi.ca is not your favourite Twitter client (if you’re using something like Tweetdeck, Seesmic Desktop, Twitterrific, Tweetie, etc.) — I’m personally waiting for identi.ca support in Seesmic Desktop and Tweetie on the iPhone
  • the site will sometimes throw errors at you (but on the other hand, Twitter is regularly down, isn’t it?)
  • “Twitter” and “tweet” are really the better names
  • it’s a tad more work than just continuing to use Twitter, but remember, you’re in the process of moving your eggs out of the proverbial basket.

I’m personally pretty happy with identi.ca, and like the way it seems in active development (Twitter is too, but it’s a mammoth now that Oprah‘s been there).

I’m all the more happy now that I’ve read that Twitter plans to implement support for retweets, and that it seems this will happen by removing the “RT @whoever:” intro from the beginning of the tweet, and add that information in a small byline after the tweet. My semi-automatic screening of retweets from compulsive retweeters will be a thing of the past!

So, if you haven’t done it yet, go and claim your username on identi.ca (you can use OpenID), follow me there, and nag me to follow you if I’m not but I am following you on Twitter.

See you on identi.ca!

I Need to Blog More [en]

It’s been nagging at the back of my mind. Since before Going Solo Lausanne, actually — when I got so absorbed with the conference preparation that CTTS hardly saw 6 posts over the space of 4 weeks.

I need to blog more.

It became clear this morning, as a chat with Suw led to a long blog post in French that I’d been putting off for… weeks, to be generous.

This isn’t the first time (by far) in my blogging career that I’ve been through a “dry” patch, and then one day realised that I had to get into the groove again. Life is cyclic. It’s not a stable line or curve that heads up and up or, God forbid, down and down. It’s ups and downs. Some days are better than others, some weeks are better than others. It’s the low moments in life that also make you enjoy the high ones (though I wouldn’t want you to think I’m advocating heading for “lows” just so you might have post-low “highs” — lows are just part of the colour of life, like the highs).

Some people have higher highs than others, and lower lows. Some people have more highs, some have more lows. We’re not equal — and in the matter of happiness in particular, I remember Alexander Kjerulf saying at Reboot last year that roughly 50% of our “happiness potential” is genetically determined.

So, pardon me the digression on the highs and lows, a topic that’s been on my mind a lot lately due to my own ups and downs. Back to blogging.

With the supposed return of the tired “blogging is dead” meme, which we long-time bloggers have seen poking its silly head up every year or two, oh, “blogging is so yesterday”, I once again sit down and wonder at what’s kept me going for over eight years now.

I know part of the answer: I’ve never been in the arms race — or at least, never very long. Arms race to first post, arms race to breaking news, arms race to most comments, arms race to more visitors, more visitors, yes, ad revenue, monetize, recognize. Oh, I want my share of recognition and limelight — I won’t pretend I’m above all that — and there are times when I feel a bit bitter when I feel I’m not getting as much attention as others who have louder mouths but not necessarily better things to say. What can I say: I’m only human, and I think one constant you’ll find amongst bloggers is that each in our own way, we’re all after some form or other of recognition. Some more badly than others, yes.

So, I need to blog more.

One of the things blogging did for me, many years ago, was put me in touch with other people who shared similar interests to mine. That is one thing blogging does well, and that it always will do.

It also provided a space for me to express myself in writing — forgive me for stating the obvious. I’ve always written, always had things to write, and blogging for me was a chance to really dive into it (actually, before that — this website existed before I signed up for a Blogger.com account many years ago).

Writing helps me think. Even though it may sound a bit lame to say so, it’s something I do that feels meaningful to me. It’s not something that puts money in the bank account (one of my important and ongoing preoccupations these days, to be honest), but it’s something that connects me to myself and to others.

Organising a conference as a one-woman endeavour can feel extremely isolating, even with a large network of advisors and supporters. But more than that, I’ve been a freelancer for two whole years now: working from home most of the time, travelling a lot, getting more and more involved in personal and professional relationships outside my hometown, and often in completely different timezones.

I don’t really have any colleagues I see regularly anymore. My client relationships are usually short-lived, given the nature of my work (lots of speaking engagements). I haven’t really had any clients in the last year that I saw regularly enough to build some kind of meaningful relationship with.

It’s not without a reason that I’ve become increasingly interested in coworking, to the extent that I’m now working at setting up a space in the very building I’m living in (quite a coincidence actually, but a nice one for me, given I like typing away with my cat purring next to me).

What does this have to do with blogging more?

My feeling of isolation isn’t only offline. It’s online too. It feels that I’ve been spending so much time “working” (ie, preparing conferences or worrying about how to earn some money) that I’ve taken a back seat in my online presence. It’s time I started driving again.

I don’t mean that in the sense “agressively fight for a place in front of the scene”. I’ve never been an A-lister and probably never will be. I just want to go back to writing more about stuff I find interesting. Hopefully, not only long rambling soul-searching posts like this one 😉

Twitter, FriendFeed, Tumblr, Feedly, Facebook and Seesmic are changing my life online. I haven’t finished figuring out in what way. But what I know is that my online ecosystem, particularly around my blog, is not what it was three years ago. I am in no way rejecting these “newer” tools in my life, but I do feel at times like I’ve been neglecting my first love.

My blog is also where I give. Over the course of my blogging career, I’ve writen posts which are still helpful or inspiring to those who read them, years after. The more you give, the more you get. Well, maye one reason I feel things are drying up a bit around me is that I’ve stopped giving as much as I used to. Oh, I know it’s not magical. I don’t believe in “balance of the universe” or anything. I do believe in human relationships and psychology, though. If you care about other people, there are more chances that they’ll care about you. That’s what makes us social animals.

Part of it, over the last years, has been the challenge of transitioning from passionate hobbyist to professional. Suddenly my online world/activities are not just where I give freely, but also where I try to earn a living. Such a transition is not easy. And I haven’t found any handbooks lying around.

I’m going to stop here, because I think that this post has already reached the limits of what even a faithful reader of friend can be expected to be subjected to without complaining.

To sum it up: for a variety of reasons I’ve tried to explore in this post, I want to blog more than I have these past months. I think it’ll make me feel better. Blogging is something I enjoy, and if the way I’m doing things doesn’t leave me time for that, then something is wrong with the way I’m doing things. I became a freelancer in this industry because I was passionate about blogging and all the “online stuff” hovering around it — and wanted to do more of it. Not less.

Réflexions freelance [en]

[fr] Musings on my work as a freelancer. I'm thinking about concentrating my communication/promotion efforts on a limited number of things (my problem with being a "generalist internet expert" is that I do lots of different things, could do even more, but feel a bit stretched and unfocused at times). So, here goes:

  • coaching/training: from "learning to use this computer" and "getting the printer to work" (grandma or your uncle) to "learning all about social media/tools" and "publishing my stuff online". A one-on-one setting, and a general focus on "learning to understand and use the internet (and computers) better".
  • creating simple websites: I'm asked to do this a lot, and after years of struggling with clients to try to get them to "do things right" (easy to win them over, but it doesn't change the amount of budget available), I've switched over to a Trojan Horse technique. Give them what they want (a brochure-like website), but based on WordPress (my CMS of choice right now), which means they can learn to update the content, add a blog, etc. etc. Using WordPress as CMS is my Trojan Horse for getting clients further into social media.
  • speaking, in particular in schools: I gave a few talks at the ISL a month ago and they were very well received. A little promotional material would probably get me way more similar speaking engagements.

This doesn't mean I'm abandoning all the other things I do (and get paid for) or would like to do (and get paid for). It just means I'm going to concentrate my proactive efforts on those three things, which have proved to be realistic ways for me to earn money.

Going Solo Leeds is of course taking up quite a bit of my time, and I'm soon going to start actively looking for a business partner (a sales-oriented doer!) for Going Far. Stay tuned!

Ces temps, je pense pas mal à mon choix de travail/carrière. Parce qu’à part les nombreuses heures que je passe à préparer la conférence Going Solo (qui pour le moment ne rapporte pas tellement d’argent, on peut dire ça), je reste une indépendante dans le milieu parfois un peu brumeux des nouvelles technologies.

Moi qui suis quelqu’un qui frémit à chaque fois qu’on lui demande “et tu fais quoi, comme boulot?”, je me suis trouvée l’autre jour (lors du pique-nique mensuel des couchsurfeurs lausannois) avec aux lèvres une formule qui me plaît assez:

J’aide les gens à mieux comprendre et utiliser internet.

C’est vaste, oui, mais ça recouvre assez bien ce qui m’intéresse — et ce que je fais.

Mais bon. Ça fait un moment que je me sens dispersée. Je n’ai pas de message clair à donner pour faire comprendre au monde mes compétences et ce que je fais. En plus, il y a “ce que je fais déjà” et “ce que je pourrais faire”. Donc… je me dis que je devrais me concentrer (côté stratégie de communication en tous cas) sur un nombre limité de trucs. Surtout quand l’argent ne rentre pas à flots. Lesquels?

Qu’on me comprenne bien, je ne suis pas en train de songer à “arrêter” quoi que ce soit de mes activités. Je me demande simplement où concentrer mes forces. Si on fait appel à moi pour autre chose, pas de souci — je serai là.

Une chose que je me retrouve régulièrement à faire, et que j’aime beaucoup, c’est de la formation (ou du coaching) individuelle. Ça va de “apprendre à utiliser l’ordinateur et faire ses premiers pas sur internet” à “bloguer mieux” en passant par “démarrer un blog” et “maîtriser les outils sociaux”. Particuliers, indépendants, ou petites entreprises sont mes clients types pour ce genre de service.

Donc, j’aime faire ça et il y a de la demande. Il m’a fallu longtemps pour “publiciser” ce genre de service/formation, principalement parce que les tarifs que je me retrouvais à devoir fixer me semblaient vraiment chers pour des “cours d’informatique”. En attendant, il semble que je fais ça plutôt bien, j’ai un éventail très large de compétences à transmettre ou à mettre à disposition (je peux dépanner l’imprimante, installer l’anti-virus, donner des conseils stylistiques pour la rédaction d’un article, discuter d’une stratégie de publication, raconter les réseaux sociaux, les blogs, ou les CSS, bref, un produit tout-en-un), et je m’adapte à tous les niveaux (de la personne qui découvre tout juste l’informatique — et il y en a! — à l’utilisateur chevronné qui veut parfaire ses connaissances en matière de publication web, par exemple).

Pour les particuliers, disons que c’est un peu un service de luxe (je ne dis pas ça négativement), et pour les indépendants et petites entreprises, l’occasion d’acquérir des compétences avec un suivi très personnalisé (et compétent/à la pointe…).

Voilà — je me dis que je devrais probablement mettre en avant un peu plus ce type de service.

Dans le même ordre d’idées, on m’approche souvent pour “faire un site internet”. Durant longtemps, je crois que je m’y suis prise un peu maladroitement. “Non, je ne fais pas de site internet, mais je vous apprends à le faire et vous accompagne durant le processus.” Alors oui, bien sûr, je peux toujours faire ça. Mais il ne faut pas rêver — le client qui m’approche pour que je lui “fasse un site internet”, même si je le convainc de ce “faire ça bien” implique (pas un problème en général, dans ce sens-là je suis une assez bonne “vendeuse d’idées”), il n’est probablement quand même pas prêt, au fond, à faire le pas (que ce soit, bêtement, en termes de ressources et d’argent à investir).

J’ai fini par comprendre qu’il fallait s’y prendre autrement. Etre un peu pragmatique. Donner aux gens ce qu’ils veulent, même si on croit qu’il est dans leur meilleur intérêt de faire directement autrement. C’est la technique du Cheval de Troie (un bon cheval, dans ce cas): oui, donner ce qui est demandé initialement, mais sous une forme qui permet ensuite d’aller facilement dans la bonne direction.

Une petite digression/parenthèse à ce sujet. C’est une stratégie qui fait un peu usage de manipulation — mais assez légère, explicite, et dans l’intérêt du client. Elle est de cet ordre: c’est la différence entre demander “pouvez-vous SVP signer cette décharge qui nous autorise à mettre des photos de vous prises à cette fête sur internet” et dire “on va prendre des photos et les mettre sur internet, si cela vous pose un problème, merci de nous contacter au plus vite.” Vous voyez l’idée? C’est comme une de mes amies/collègues, qui répondait, quand on lui demandait comment convaincre un employeur de nous laisser bloguer, en tant qu’employé: “ne demandez pas; faites-le, faites-le intelligemment, et quand il commence à y avoir des retours positifs, votre employeur verra de lui-même que ce n’est pas dramatique, d’avoir un employé qui blogue.” (Ce n’est pas une tactique garantie à 100% sûre, mais elle a son mérite — on dit souvent “non” à la nouveauté un peu par principe ou par peur du changement, c’est une réaction normale.)

Donc, quelle est l’idée? Pour une somme relativement modeste (contrairement à d’autres solutions — avant de m’approcher, un de mes clients avait reçu une offre à 2500.- CHF pour un site statique de 5 pages, sans qu’il y ait d’exigeances particulières côté design!) je crée sous WordPress.com le site que désire le client, avec un design “standard” quelque peu personnalisé (logo, image d’en-tête), et le contenu que m’aura fourni le client.

Et c’est là que ça devient intéressant — et pour le client, et pour moi. Le client a son site, et bonus:

  • il peut le mettre à jour lui-même facilement (une fois qu’il a appris, ou bien s’il est débrouille)
  • le jour où il décide de se lancer dans l’aventure “blog”, c’est tout prêt pour
  • s’il veut ajouter des pages, c’est facile et il peut le faire lui-même
  • s’il désire par la suite se payer un design “sur mesure”, il n’y a pas besoin de toucher au contenu (Corinne fait de très beaux thèmes WordPress, par exemple)
  • s’il veut étendre les fonctionnalités du site, tout le contenu peut être migré sur une installation WordPress “serveur”, où l’on peut installer des plugins ou faire tout ce qu’on veut.

Donc, site mis en place à bon marché, et très évolutif.

En ce qui me concerne, si le client s’en tient là (je lui donne les codes d’accès, voilà) je m’y retrouve déjà: mettre en place un site avec du contenu qu’on me fournit est typiquement une prestation pour laquelle je suis payée plus pour mon expertise et mon expérience que pour le temps que j’y passe.

Si le client désire aller plus loin, par exemple être formé à l’utilisation de l’outil (s’il ne s’y retrouve pas par lui-même tout de suite), être coaché pour améliorer le contenu ou en rajouter, découvrir d’autres outils de communication en ligne… Eh bien, vous l’aurez deviné, je me retrouve dans la situation formation/coaching décrite plus haut.

Et si le client désire aller encore plus loin, j’envisage même d’offrir des formules “accès libre” (Martin nous expliquait lors de Going Solo qu’il faisait ça avec certains clients), où le client paie une certaine somme par mois (à négocier) en échange d’un accès “illimité” à mes services. J’ai mis des guillemets, parce que soyons réalistes, il faut tout de même mettre un cadre (je ne deviens pas l’esclave de mon client!) mais cela lui donne la possibilité de faire appel à moi pour séances, coaching, dépannage, e-mails, téléphone, mises à jour tant qu’il a besoin. La base de discussion pour le tarif d’un tel service sera la valeur qu’il a pour le client.

Donc, nous voilà avec deux axes: coaching/formation (très large, “mieux comprendre et utiliser internet, tant du point de vue technique que stratégique”) et fabrication de sites web “simples” (sans fonctionnalités nécessitant du développement particulier).

Il y en a un troisième: les conférences. Que ce soit dans les écoles ou bien ailleurs, c’est quelque chose que je fais depuis le début de ma carrière d’indépendante et pour lequel il y a une demande régulière. Je me dis que du côté des écoles en particulier, je peux être sans difficulté un peu plus proactive à vendre mes services. Un petit explicatif A4 bien présenté que je pourrais faire circuler m’amènerait sans doute plus de mandats de ce genre (jusqu’ici, je n’ai jamais fait aucune promotion pour ça, mis à part annoncer sur mon site que je le faisais).

J’ai donné il y a un mois environ une série de conférences à l’ISL — même si ça faisait depuis février que je n’avais pas parlé sur le sujet, tout est allé comme sur des roulettes et elles ont été extrêmement bien reçues. Je note que ce ne sont plus les blogs qui préoccupent les autorités scolaires (en tous cas en milieu international), mais bien Facebook — un changement de nom, mais la problématique reste largement la même. Je vais devoir me rebaptiser “experte Facebook” pour attirer leur attention 😉

Si vous m’avez lue jusqu’au bout, merci. C’était un article un peu “au fil de mes pensées”, mais ça fait un moment que je rumine ça et je crois que j’avais besoin de le mettre par écrit.

En parallèle, bien entendu, je continue ma vie d’entrepreneur avec Going Solo Leeds (12 Septembre) et les événements à suivre, organisés par Going Far (entreprise en cours de fabrication légale… enfin un de ces jours). Je vais bientôt me mettre à la recherche d’un (ou une!) partenaire business, dans le genre “qui fait les choses et est orienté vente” — toute une aventure dont je vous tiendrai au courant.

Angst: My Categories are Still a Mess [en]

[fr] Mes catégories, c'est toujours le chenit. J'ai les outils qu'il faut maintenant pour faire le ménage, mais il me manque l'essentiel: quelles catégories un monstre comme CTTS devrait-il avoir?

My categories are a long-standing source of worry.

They were created in an unenlightened effort to “go ontological”, when I switched to Movable Type. By the time I switched to WordPress over four years ago, I was already thinking about cleaning up my categories (lo and behold, the birth of Batch Categories — I didn’t waste any time, did I?)

My categories are still a mess. WordPress has had native tagging for a while now (I’ve happily retired the Bunny’s Technorati Tags plugin), Rob has taken over Batch Categories, so it now works rather than just sit there in lists, and Christine from the Internet has written a nice Tag Managing Thing (which seems a bit broken in 2.5.x but might still work).

So, I could use the category to tag converter and get rid of all my categories. I would feel much lighter. Then I can use a combination of Tag Managing Thing and Batch Categories (which allows search by tag, and, actually, I see it now, allows not only addition of categories to selected posts, but tags, so maybe I don’t need Tag Managing Thing for this, and this sentence is a bit long so it’s going to end here, sorry) to re-create nice categories for my blog.

But as always, here is where I stall. What categories should a monster like CTTS have?

Want to listen rather than read? It’s here:

Interesting [en]

[fr] Avez-vous aussi remarqué que plus on attend après avoir écrit son dernier billet sur un blog donné, plus il est difficile d'écrire ce fameux "billet après la pause"?

Have you also noticed that the longer you go without writing a blog post on a particular blog, the harder it is to write that first post “after the break”?

Going Solo is Tomorrow! [en]

[fr] Going Solo, c'est demain! Une vidéo et deux-trois pensées d'organisatrice.

Gosh. If I learnt one thing in my life, it’s that day go by and dates end up being “tomorrow”, and even “today” at some point. Going Solo is tomorrow — I have to pinch myself regularly to make sure I’m not dreaming.

You can still register online until tonight. Come to the Warm-Up Party this evening. I’m still wondering what to wear, worrying about a DHL package which reached Geneva yesterday morning but still hasn’t made it to my door, preparing to jot down some notes for what I’m going to say as the MC (and a panel moderator!) on the big day, wondering what “unpredictables” are going to crop up today (the last two days have been filled with them, big and small), remembering that I still have a bunch of Going Solo related photos to upload (maybe I’ll test the venue wifi with them)… Well, I’m busy.

And excited.

Thanks to all those of you who supported me these last months. I wouldn’t have made it this far without you.

Poster for Going Solo

Going Solo Venues, Open Stage, and Link Love [en]

[fr] Sur le site de Going Solo, vous trouverez le récit de mon après-midi passée à visiter des salles de conférences à Lausanne. Ma proposition d'Open Stage pour LIFT'08 semble avoir du succès mais a encore besoin de vos votes.

Je me pose ensuite des tas de question sur les raisons pour lesquelles Going Solo ne semble pas attirer plus l'attention des blogueurs. Est-ce trop tôt? Pas assez d'informations? Ai-je épuisé mon capital social? Est-ce que tout le monde pense que les autres s'en chargent?

Pour que des personnes en-dehors de mon réseau direct puissent entendre parler de Going Solo et s'y intéresser, j'ai besoin de votre aide. Voici la (modeste) collection de liens couvrant Going Solo. Julien a parlé plusieurs fois de Going Solo en français (merci!), mais je crois que c'est à peu près tout côté couverture francophone. Oui, la conférence est en anglais. Mais vos lecteurs francophones ne sont pas tous nécessairement anglophobes, ni les personnes qu'ils connaissent à leur tour.

Que ce soit clair: je ne veux forcer la main à personne. Si vous trouvez Going Solo inutile ou même bête, ne perdez pas votre temps à en parler (ou mieux, en fait, racontez pourquoi vous pensez ainsi, ça m'intéresse). Mais si vous désirez soutenir cette conférence et que ce n'est visible nulle part sur votre blog... Prenez un petit moment pour ça.

Et si vous avez un éclairage à offrir concernant ma difficulté permanent à "rallier" les gens autour des choses que je fais (pas les choses que je blogue, hein, celles que je fais), je suis toute ouïe. Merci d'avance.

Just a note to say I’ve published a blog post on hunting for venues for Going Solo (yes, on the Going Solo blog — what? you haven’t subscribed yet? what are you waiting for?). If you have any thoughts on the points I raise there, go ahead.

In the good news departments, it seems my open stage proposal about organizing a conference for freelancers is attracting interest. It still needs votes though, so if you want to help make sure I hit the big stage and you are going to attend LIFT, be sure to vote. (Every vote counts. Thanks.)

Prepare for slight digression.

For some reason, I seem to always have trouble motivating people to “spread the word” about stuff I’m doing. There seems to be a disconnect between the picture people send back to me (“Oh, you have so much traction, you’re so influent, etc.”) and what actually happens when I try to get the word out about something.

I usually don’t have this problem when it’s somebody else’s stuff. If I sign up for your nice new shiny 2.0 service and like it, I’m going to convince dozens of people to sign up. Twitter. Dopplr. Seesmic. It’s even happening with offline stuff like the neti pot.

I guess one of the issues is that I’m not really comfortable promoting my own stuff. Some people seem to have no problem doing that — I always feel like I should shut up, and if what I’m doing is really worthwhile, other people will pick it up and blog about it. On the other hand, I am pretty comfortable page-slapping people with my own writings.

So, what is it? Do people underestimate the support I need from the community? Am I one of those annoying people who ask for too much and don’t give enough? Do I squander my social capital? Is the stuff I do so lame that nobody has any interest in talking about it? Am I simply just “missing” a little something somewhere that I still haven’t figured out? Am I just not active enough in self-promoting?

Don’t get me wrong. I’m not complaining about my technorati ranking or about the fact that some of my blog posts have already been around the world three times (my stuff on MySQL encoding problems and multiple WordPress installations have remained popular for years — the latter with spammers, maybe, I’m afraid). It’s more about stuff I do as opposed to stuff I write.

Take Going Solo. I know I haven’t really started pushing it out there, because we don’t have branding yet and the price isn’t quite set. But still. When I announced it here on CTTS (and before that, when I said I was starting a company), a lot of people stopped by to leave an encouraging comment or send me a nice tweet. I really appreciated it.

Now, not trying to make anybody feel bad here, but here’s the coverage of Going Solo that I’ve been able to round up (or the technorati cosmos. I’m getting into the habit of bookmarking any “coverage” links, because they’re easy to find on the moment, but 6 months later you can forget about it.

Is it because I haven’t explicitly said “Going Solo needs your link love”? (If that’s it, I’m saying it now.) Is it because it’s “too early) — ie, people are waiting for the venue to be set, the full programme to be announced, sidebar badges to be available and the tickets to be on sale? I personally don’t think it’s necessary to wait that long. I’m convinced Going Solo is going to be a really useful event for many freelancers out there. I want to get the word out and create interest for it, also outside my immediate network. And for that, I need you. You’re the only people who can help me reach “outside my network”. Or maybe I’m being difficult, naive, or expecting too much?

I’d like to understand what’s happening. I’d like more people to talk about Going Solo and try to promote it to their networks, of course, but my main issue here is understanding. So any insight will be… more than welcome. If you think Going Solo is worthwhile, but you haven’t blogged about it, it would help me if you left a comment to tell me why you haven’t (yet, hopefully!) blogged about it. Again — I’m not asking for justifications, just insight from “the other side of the fence”.

This week-end, as I was hurrying to get my LIFT workshop out of the door, I was astonished (in a disappointed sort of way) to see how few people had come up with proposals for LIFT. I know people wait until the last minute to do it, but I also realised that I hadn’t really blogged about LIFT this year. I guess I was thinking that it was so popular anyway, a blog post of mine wouldn’t really make much difference. “The others” were already blogging about it.

Then I took a step back and thought of Going Solo — how my frustration that people weren’t talking about it more. So I wrote a blog post to tell people it was the last minute to send a contribution to LIFT. Did anybody make one because I blogged about it, I wonder?

So, done with the angst-ridden rambling. I welcome your comments. And Going Solo needs your link love.