Blogging 4 Business: part 2 [en]

Next panel: Heather Hopkins, Kris Hoet, Scott Thomson, Simon McDermott, moderated by Mike Butcher

steph-note: again, partial notes, sorry

Blogging 4 Business

Simon McDermott: Attentio monitoring all this social media stuff. Analyse the buzz. Identify what influencers are saying about your product. What are the popular bloggers saying? Reputation monitoring. What issues are being raised?

How to interact with this media?

  • monitor and analyse brands
  • identify influencers
  • communicate with key influentials

Case study: Consumer Electronics Player — monitor buzz around gadget with lower momentum than other recent success story. Better understand online consumer opinion and identify key forums and bloggers. Delivered a dashboard with relative visibility and trend information, etc.

Mike’s question to Heather: what would Hitwise do differently?

Heather: blogs are a rather small category. Two examples: one (Sony Playstation virus or something) story which spread like wildfire amongst the blogosphere (hardly anybody has heard about it in the audience here) and the Coke-menthos video (many more people). Use Technorati,

Kris: Microsoft go to blogger events, try to keep conversations going — for that, they need tracking (what are people saying about Hotmail?) Also use Technorati and, comment tracking (steph-note: with coComment maybe?) Best way of tracking is to read all these blogs, of course, but it’s a lot of work.

Moderator (Mike): comments very influential!

Kris: Comments can influence what the blogger writes, so it’s important to engage there. You don’t need a blog to engage with bloggers. Leave a comment. Everybody is a customer.

steph-note: sorry, tuning out

Woman from public: blogged about her Dell nightmare (computer broken after guarantee), and was tracked down two months later by Dell, comment with apologies for the delay in tracking her, got somebody from the UK office to call her, pick up the laptop, repair it free of charge, and then ask her to get back in touch if there were any problems.

Simon: if Dell had been monitoring 18 months earlier, they would probably have saved themselves some trouble — they grew very fast and customer service didn’t follow.

Question: tracking in different languages. Short of one person for tracking each language in each country, what can we do?

Simon: solution is identifying top 5 bloggers in the area we want steph-note: not sure I agree with that

Kris: if you’re in contact with bloggers, ask them if they know anybody else who might be interested in joining the conversation too. They know each other.

Video Complaints [en]

[fr] Souvent pas facile de voir les jolies choses vidéo qu'on nous met à  disposition sur le web. Je me plains un peu.

Stupid user or balkanisation?

I’m listening to a video from LIFT’06. First of all I got a pop-up window which looked like a “go no further, you don’t have what it takes to view this” message. Actually, there’s a RealPlayer link in there. OK, cool. They have a partial podcast of the event, but I can’t open it in iTunes. What a shame!

At LIFT’06, I learnt that part of Robert Scoble‘s job is barging into people’s offices with a camcorder and saying “hi there, what do you do at Microsoft?” So I headed off to Channel9 to try and listen to some. My first impression upon landing on the site, I have to say, was “ew, what a mess! Where do I find Robert’s stuff in there?” OK, I found one: Jenny Lam – Designing Experiences at Microsoft. Click, click. Launches VLC. Doesn’t work 🙁 Quicktime usually works. Ah, damn, Quicktime is an Apple thing, isn’t it?

Yep, I’m running OSX, Firefox, and I’m not exactly a Microsoft fan. I’ve been very positively impressed, though, from what I learnt that Microsoft was doing in the transparency department. Aren’t I precisely the kind of audience Channel9 could be interested in catering to? Make it easy for me, please 🙂

Wild Videocast of Robert Scoble Interview [en]

[fr] Une interview (partielle) de Robert Scoble par Marc-Olivier et David de IC Agency, filmée de façon un peu sauvage. Quand on dit que les blogs sont la télé-réalité du web...

I was having a post-LIFT chat with Marc-Olivier in the lounge yesterday when David came up, stole him from me and started talking about getting Robert to do a podcast with them for a blog they were going to open. I offered to introduce them to him.

I was going to take a couple of photographs but as they started, I decided for video instead. Think of it as a “making of” videocast of their podcast. (I say “wild” not because Robert went wild on the video but because it wasn’t planned, staged, or whatever. Vidéocasting sauvage would be how I’d put it in French.

5-minute videocast with Robert (partial)

Robert Scoble podcast (5 mins) by Steph

My initial intention was to upload it straight away. I like the immediateness you can get with the web. (If moblogging wasn’t so bloody expensive I’d be moblogging away…) David actually asked me to hold off publishing the video and cut out some bits of it or put their audio on it, because they wanted to edit some of the audio (English mistakes in the questions, but IMHO, who cares?) I said I preferred to publish what I had recorded “as is”, mistakes, goofs, and all — it was OK with Robert.

I’m a bit embarrassed by the situation, to be honest. My video is on DailyMotion under a CC-by-sa-nc license, so they can put their audio on top if they like, whatever. I don’t really like having to refrain from publishing something, but on the other hand I am very much aware that if you appear on a video or a photograph, you have a right to control publication of it. I think what bothered me was the argument of “exclusivity”. My videocast is only about a third of the interview, anyway.

What would you have done? Should I have refrained from posting this until they had their version up?

I will of course be posting the link to their version(s) here as soon as I get it.

Virus Disguised as XP Update? Or not? [en]

I got an e-mail about an XP update, apparently from Microsoft. I’m wondering if it is for real (I don’t run XP) or if it is a virus in disguise.

Here is an e-mail I got this morning from [email protected]:

Window Update has determined that you are running a beta version of Windows XP Service Pack 1 (SP1). To help improve the stability of your computer, Microsoft recommends that you remove the beta version of Windows XP SP1 and re-install Windows XP SP1. If you cannot remove the beta version, you should still reinstall Windows XP SP1.

Windows XP SP1 provides the latest security, reliability, and performance updates to the Windows XP family of operating systems. Windows XP SP1 is designed to ensure Windows XP platform compatibility with newly released software and hardware, and includes updates to resolve issues discovered by customers or by Microsoft’s internal testing team.

The maximum download size is approximately 3 MB, however the size of the download and time required may be less for computers that have had updates previously installed.

To minimize the download time needed for installation, setup will only download those files which are required to bring your computer up to date. Windows XP SP1 includes Internet Explorer 6 SP1. Anti-virus software programs may interfere with the installation of Windows XP SP1. Please disable anti-virus software while installing the service pack.

Just run the file winxp_sp1.exe in attach and make sure to restart your PC after installation will be completed.

’©2004 Microsoft Corporation. All rights reserved. Terms of Use Privacy Statement

I don’t run Windows XP.

Being suspicious in nature (yes, about certain things), I can’t help but think that this is a pretty cleverly disguised virus. I might be wrong, though. Does Microsoft send out this kind of e-mail?

If you have similar experiences to share or an opinion on the subject, I’d love to hear from you.