Update From Berlin [en]

[fr] Etat des lieux. Beaucoup à faire, beaucoup à bloguer. J'ai besoin de m'organiser.

So, here I am in Berlin, for another 24 hours or so. I’m giving my talk for the <head> Web Conference this evening at 6pm. You can still buy tickets — it’s an online conference, so there is no commuting involved to attend, and it’s going on today evening and tomorrow too.

I have many blog posts to write, and I don’t know what to start with. One about conference endings (I was very disappointed with the way Web 2.0 Expo fizzled out), one about the opening of ECLAU, the Lausanne Coworking Space (November 3rd I get the keys!), one about the blogger outreach programme for Web 2.0 Expo (it was a huge hit), and a bunch of others that I’ve forgotten about, though I remember myself saying out loud “gosh, I have to write a blog post about this” quite a few times during this trip. Oh, here’s one I just remembered: a blog post on selling wine online, for a Lausanne guy I met at a networking event a few weeks back who was telling me blogs have no role to play in business and that you can’t sell wine online. Oh, and how I read blogs. And others.

As you can probably make out, I’ve got lots of “stuff” going on these days. Good stuff, luckily. Stuff including business opportunities. It’s very encouraging to see that since I’ve been a bit more direct about stating that I need work, things have been picking up. My financial situation is still far from sorted out, but it’s now headed in the right direction. I’m still trying to come to terms with the idea that I can be good at my job whilst being crap at managing finances and actually selling my services. This is some of the stuff I’ll be talking about tonight, by the way.

So, beware, braindump. It makes me feel better, and it’s a way of giving news without really going into the details.

  • send out a newsletter: and to say I was afraid of sending them out too often!
  • write the damn blog posts: as I said above…
  • coworking space: get internet, compose “sign-up” form, draft out house rules, set up blog, set up mailing-list, set up wiki, organise furniture arrival, scare up people to help cleaning, supervise knocking down wall, plan walling out conference room, look at finances
  • work for various clients: a couple of wordpress upgrades, back-to-back meetings all week when I get home, get back to silent ones to make things move forward, get back to people who contacted me during my travels, look at calendar and scream silently…
  • LeWeb blogger accreditation: send codes out to about 200 people, set up mailing-list, hash out details, monitor everything, deal with edge cases (there are always edge cases…)
  • Spread The Tech: not yet announced, keep the ball rolling, wiki + basecamp + blog about it, prepare announcement, start organising…
  • personal: review finances, get organised, prepare travel (yes, more travel), continue working on self-promotion, deal with post-conference business cards (not too many this time, thankfully), catch up on Flickr upload + tagging backlog, blog maintenance like upgrade thesis, remove disqus (?)

There! I’m feeling a little lighter now. Sorry if you didn’t follow everything.

Web 2.0 Expo, Here We Are! [en]

[fr] Me voilà à Berlin pour la conférence Web 2.0 Expo. Ça démarre!

It’s the big day today: Web 2.0 Expo Europe in Berlin has started. As you know, I’ve been involved in the “Blogging Web 2.0 Expo” effort, so it’s doubly exciting for me to see all we’ve worked on taking shape, with all these bloggers present thanks to their hard work promoting the conference during this last month.

The venue is wonderful. It totally makes up for last year. There are nice speaker and media rooms, and even a secret live-blogging room. There is wifi (and I’ve been told it’s been up all day), there are reserved rows in the front for holders of press passes, the main keynote room is round and has nice comfy red seats, introductory music is good, Tim O’Reilly is speaking, and the slide screens are huge. Of course, I can’t load the Flickr upload page to put my photos online and my Twitter updates through Twhirl fail (even good conference wifi can only take that much, obviously, your predictable share of network timeouts) — but this seems like a good start.

Tim is saying that we need to think about how we can make a difference, that we need to work on things that matter, rather than on building startups because we think we can get them funded or sell them afterwards. It’s idealist, but I like that kind of thinking. He’s giving us all sorts of examples of use of technology for “things that matter”. Ushahidi, Open Prosthetics Project, Open Source Hardware — these are only some examples.

With great challenges come great opportunities. The Berlin Airlift.

Interesting hybrids between profit and non-profit: Benetech for example, the Omidyar Network, google.org, Enchufate al software libre, AMEE, wattzon.org.

EveryBlock, click diagnostics, patientslikeme, 23andme.

Robust strategy #2: create more value than you capture. Less focus on “how do I make money” and more on “how do I create value for my users”.

Stephanie's October Conference Tour: Web 2.0 Expo Europe [en]

[fr] Après Lisbonne, direction Berlin pour la conférence Web 2.0 Expo, dont j'assure (avec Suw Charman-Anderson et Nicole Simon) la gestion des accréditations blogueurs.


Web 2.0 Expo Europe 2008
After speaking at SHiFT, I will head over to Berlin for the next stop in my October Conference Tour. Second conference:

Web 2.0 Expo Europe, 21-23 October 2008, Berlin

I attended Web 2.0 Expo Europe last year, taking notes (go to the beginning of the month) and giving one of my Babel Fish talks at Web2Open. At the height of my conference burn-out after FoWA, I was pretty cranky and critical of the conference (particularly the infrastructure), and it’s where I decided to start a company to organize my own events.

This year, I’m co-heading the Blogging Web 2.0 Expo Europe programme with Suw and Nicole (French post). I’ll be going to the event to have a chance to meet all the participating bloggers we’ve been working with over the last month (they’re listed in the Web 2.0 Expo blog sidebar) — and Janetti, who initiated this outreach programme.

If you haven’t registered yet, go and visit these blogs — all bloggers have 35% discount codes to distribute, so if you know one of them, ask! Here’s a short video of Suw and I where we tell you why you should come to the conference :-).

Setting up and running this programme has been a fascinating experience, and you can expect some blogging about what we did once the event is over. (Note: I’m doing something similar in spirit, though a little different in form, with blogger accreditations for LeWeb in Paris — we have more than enough French- and English-language bloggers but are still looking for people to cover the conference in other languages.)

While I’m at it, I will be taking part in Suw Charman-Anderson’s discussion about Gender Issues in Web 2.0 Careers as a panelist. Neither of us are fans of “women in technology” discussions, as you can see from the title of the discussion, and I’m really looking forward to see where we’ll take these issues.

As an aside, when I organised Going Solo, I did not put tons of effort into “involving women”, and it turns out over half the speaker roster was female. Does it have anything to do with the fact I’m a woman?

So, see you in Berlin?

Blogging Web 2.0 Expo Europe: une opportunité pour blogueurs [fr]

[en] It's been a while now: Suw Charman-Anderson, Nicole Simon and I have been plotting lately to design "Blogging Web 2.0 Expo Europe", a blogger outreach programme for the famous O'Reilly/TechWeb conference Web 2.0 Expo Europe taking place in Berlin on October 21-23.

Suw has written a great post about the programme we designed:

The way the blogging programme will work is that we’ll ask participants to do these few things between now and 6th October:

  • publish at least 4 Web 2.0 Expo-related blog posts, podcast episodes or videocasts, e.g. announcement of the event, speaker information, speaker interviews, or any other event-related stuff
  • encourage readers, friends, and/or community to register for the event
  • display the Web 2.0 Expo logo on their blog, with a link to the registration page, until the day of the conference

We think that’s pretty easy, but to help you along, we’ll provide participating bloggers with:

  • event badges
  • a 35% discount code to share with readers, colleagues and friends
  • access to information about the event suitable for re-blogging, such as announcements and speaker information/interviews (when possible)

In return, bloggers will get a full conference pass that to either use themselves or give away to readers.

But that’s not all…

Head right over to Strange Attractor to read more about what's going on.

Any European blogger can ask to join the programme. So if you have a tech/business audience (it doesn't have to be huge), get in touch as soon as you can -- particularly if you have a local audience or blog in another language than English!

Cela fait un moment que je complote avec Suw Charman-Anderson et Nicole Simon pour mettre sur pied “Blogging Web 2.0 Expo Europe”. Quelques explications, car même si le nom est merveilleusement bien choisi et très explicite, il y a quand même quelques détails qu’il ne faut pas passer sous silence.

L’idée est de rassembler une communauté de blogueurs européens enthousiastes qui parleront de la conférence et motiveront leurs amis/lecteurs/collègues à s’y inscrire. En échange, ils reçoivent un accès gratuit à la conférence (qui, entre nous soit dit, vaut quelques jolis sous!)

Vous avez certainement déjà entendu parler de la conférence Web 2.0 Expo Europe, co-produite par TechWeb et O’Reilly Media. Mais oui, vous savez! Le fameux “web2.0” qui sature nos ondes, à la base, c’est le nom d’une conférence. Elle est destinée aux web designers, développeurs, product managers, entrepreneurs, investisseurs, marketeurs, consultants et stratèges qui exploitent les opportunités offertes par les technologies du Web 2.0. La conférence aura lieu à Berlin, du 21 au 23 octobre prochain; John Lilly (Mozilla), Martin Varsavsky (FON), et Tariq Krim (NetVibes) font partie des orateurs principaux.

Web 2.0 Expo Europe 2008

On demandera aux blogueurs prenant part au programme de:

  • publier au moins quatre billets, podcasts ou videocasts au sujet de Web 2.0 Expo Europe (par exemple annonce de la conférence, informations sur les orateurs et l’agenda, interviews d’orateurs, ou toute autre information liée à la conférence) d’ici le 6 octobre.
  • encourager leurs lecteurs, leurs amis et/ou la communauté à prendre part à la conférence Web 2.0 Expo à Berlin
  • afficher le logo de la conférence sur leur blog, ainsi qu’un lien vers la page d’inscription, et ce jusqu’au premier jour de la conférence.

Pas trop compliqué, non? On fournira aux blogueurs:

  • des badges à afficher sur leur blog et à distribuer à leurs lecteurs
  • un code de rabais (discount) de 35% à partager généreusement avec lecteurs et amis
  • accès à de l’information facile à publier, comme des annonces, la biographie des conférenciers et des entretiens avec ces derniers lorsque c’est possible.

En échange de leur participation, les blogueurs recevront gracieusement un passe pour toute la conférence, qu’ils pourront utiliser eux-mêmes ou donner à quelqu’un.

Mais ce n’est pas tout… Les blogueurs qui auront assuré la meilleure promotion (tant en matière d’efforts que de résultats) verront leur passe transformé en “Premier Blogger Pass”, ce qui leur donnera un statut “presse” à la conférence, incluant entre autres accès à la salle de presse et la possibilité d’interviewer les conférenciers en direct. Nous annoncerons les gagnants de ces “Premier Blogger Pass” et confirmerons l’attribution des passes conférence le 7 octobre prochain.

Puisque les code de rabais (discount) sont uniques, nous pourrons savoir combien de personnes chaque blogueur aura référées. Nous venons d’avoir le feu vert pour offrir quelque chose de spécial (et d’excitant) au blogueur qui aura généré le plus d’inscriptions, jusqu’à la fermeture des inscriptions.

Quel genre de blogueurs recherchons-nous pour ce programme? On veut ratisser large, donc on cherche des blogs européens, publiés dans n’importe quelle langue (on veut de la variété, pas juste des blogueurs anglophones basés à Londres), touchant un public qui pourrait être intéressé par la conférence. Donc, que vous soyez un des blogueurs-star de votre niche ou un blog moins connu avec un public réduit mais enthousiaste et qui se jetterait sans autre forme de procès sur le rabais que vous leur offrirez… Prenez contact!

Ce que nous recherchons, c’est de l’enthousiasme, de la passion, et du pouvoir de persuasion. C’est votre capacité à persuader autrui de s’incrire à la conférence qui compte!

Le nombre de places dans le programme est limité, et nous comptons le lancer officiellement dès mardi 9 septembre prochain. Agissez donc vite si vous voulez une place, et on vous le confirmera dès que possible.

On prévoit déjà de vous annoncer quelques ajouts (positifs!) au programme en cours de route, et bien entendu, on est prêtes à prendre en compte votre feedback pour le faire évoluer de façon participative. N’hésitez donc pas.

Je résume:

  • vous avez un blog, un public (quel que soit sa taille) qui pourra être intéressé par Web 2.0 Expo, et l’idée d’une entrée gratuite à la conférence ne vous déplait pas? le programme est pour vous!
  • vous connaissez des blogueurs qui pourraient bien être intéressés par la perspective d’une entrée gratuite et même d’un Premier Blogger Pass pour récompenser leurs efforts à promouvoir la conférence? montrez-leur cet article et mettez-nous en contact!

Berlin, Belgrade: Two Contrasting Airport Experiences [en]

[fr] Je déteste vraiment la sécurité dans les aéroports. C'est d'une hypocrisie primaire et le résultat principal en est une péjoration du comfort des voyageurs. Je raconte dans ce billet deux expériences contrastées (mes deux derniers vols).

L'aéroport Tegel a Berlin, où tout s'est passé comme sur des roulettes, même si j'ai eu bien peur de rater mon vol (imaginez: je me suis pointée au faux aéroport, moins de deux heures avant décollage). A Tegel, le taxi vous dépose directement au terminal. Le check-in est à 5m de la porte. Le contrôle des passeports est à côté (vraiment) du check-in (disons 3m). Le contrôle sécurité est droit derrière. Et la zone d'attente pour la porte est juste après. De check-in à salle d'attente, 10m et 5 minutes à tout casser.

A Belgrade par contre... Ce fut moins fun. Personnel peu agréable, renseignements médiocres, vilain sandwich tout sec... et pour couronner le tout, "double" sécurité. Eh oui, non seulement faut-il faire la queue pour faire passer aux rayons X toutes ses petites affaires avant le contrôle des passeports, mais encore faut-il passer par le même cirque à la port, pour accéder à la zone d'attente. Je vous passe les chaises en métal et les courants d'air...

Inutile de dire que je suis ravie de rentrer à Lausanne en train depuis Paris, et que j'espère que les grèves continueront à ne pas avoir d'influences sur les TGVs à destination de la Suisse!

Flying out of Berlin could have been a nightmare. It actually turned out to be a rather smooth experience. The nightmarish bit is that I went to the wrong airport to catch my plane. I flew in to Shönefeld (?), so naturally assumed that I would be flying out from there two.

When I arrived at the airport less than two hours before take-off, I checked the departure board and couldn’t find my flight. Suddenly, it hit me: this wasn’t the only airport in Berlin. A brief panicked enquiry at the airport information desk later, I was grabbing a taxi, calling the JAT office in Tegel Airport to explain the situation (they had my ticket waiting there for me), and deciding that 70€ to take the predictable but longer motorway route (it was peak hour and the town was gridlocked) was better than missing my flight.

My taxi driver was nice, reassuring, and cut quite a few lines to get me there on time.

Here is where it became smooth. Like most of you I guess. I’m used to airports where you need to wait in line for check-in, then walk to passport control, wait in line again, then walk to security, wait in line again, then finally, walk to the gate.

None of that nonsense at Tegel Airport. I had been given the terminal number by the person I spoke to at the JAT office, who told me my ticket would be waiting for me at check-in. My taxi dropped me off at the terminal.

I went through the door.

I walked 5 metres.

I waited 2 minutes at check-in, was greeted by a smiling hostess, given my ticket, and checked in.

The door to security — no kidding — was just next to the check-in desks. 10 steps away. And passport control was just before the door to security. And the gate itself (the waiting area) was just behind security. From check-in to the gate: less than 10 meters. Within 5 minutes I was through all of it.

And I wasn’t (by far) the last person to check in. I was early, actually.

Contrast that with my departure from Belgrade, five days later. (Oh, let me mention in passing that I had the most frightening landing of my life in Belgrade. I’m not a frightened flyer, but the weather was really very rough and stormy, with the plane rocking left and right and dropping abruptly as we were approaching the landing strip. And once on the ground, it didn’t stop either — precisely because the plane wasn’t slowing down, and was making dreadful noises. We stopped OK in the end, but from my point of view we were moving way too fast on that runway for way too long.)

Back to my experience this noon in Belgrade Airport. First, I have to say it was overall not very friendly.

I asked the check-in woman where I could change money and eat. She indicated two places for that, which meant I had to change money (lots of dinars) first and eat (paying in dinars) second. Great. Then, the change office didn’t have Swiss francs. Even greater (I now have enough euros to settle down in Paris for a month, nearly.)

I got a really nasty sandwich for a small fraction of the money I had been advised to keep for the meal, and then realised that I could change money on that floor too. They had Swiss francs, but with the amount of dinars I had it was more interesting to change in euros. Then, once I’d gotten rid of all my dinars, I noticed there was at least one other food place — nicer than the one I’d been to, of course.

Oh well.

I queued through security, did my usual Empty Half Your Bag And Get Half Undressed stunt, waited in my socks while the person at security control searched the bags of the woman before me (one person per machine, takes care of searching too, so when a bag is searched, the machine stops too — efficient, isn’t it?), and headed to passport control.

A rather unfriendly woman there gruffly asked me for my boarding pass (it had slipped out of my travel documents into my bag) and put a nasty wet stamp on it before folding it back into my passport. I had to wipe the wet ink off the (thankfully plastified) page with all my personal details.

Once in the “sterile” area, I noticed there were another two places where I could have eaten (oh, well) but no board with flight numbers and gates. I asked a member of staff who was passing by, and she pointed me to the travel information desk where I got the answer I needed.

I walked down the corridor to the gate and was quite surprised to find the place rather empty (this was about 10 minutes before announced boarding time). There was an open door with a corridor leading somewhere cold, and a closed door next to the flight details for the gate, behind which I could see a security machine and a bored young man in a uniform.

There were a few metal seats in the draughty corridor.

I tried to open the closed door, but it was — closed. I made interrogative signs to the young man, who got up to open the door and tell me that this was the right place, only later.

I therefore sat on a draughty metal seat and waited.

Slowly, more people arrived. Airline and airport employees, too. The door opened. Closed. Opened. Closed. Passengers got up and started to form a line (boarding time passed), so I got up too.

And waited in the cold. And cursed at the security machine I could see through the glass door.

You probably know I’m sick of airport security. It’s hypocritical (there mainly to cover some people’s precious arses), basically abusing poor passengers and making our lives miserable when we travel under pretense of keeping us safe from “terrorists”.

Right. So when you make everybody entering one part of the airport (what I call the “sterile area”) go through security and show ID… and you do the same thing again later on… what kind of message are you sending?

You’re basically saying: oh, well, our sterile area isn’t really sterile, you see — we don’t trust our own security screening. So please, let us screen you again. You know, just in case one of you entered this part of the airport without going through security, or managed to sneak a gun or explosives past us.

What do you think my opinion of airport security is now?

The cabin crew went through first, and for a wild moment I thought that maybe this was just for them, because for some reason they might not have had to go through the same long line of waiting for bags to be searched as us.

But I was wrong. One by one, 15 minutes after announced boarding time, we put our stuff in the X-ray machine again. Did I mention it was cold and draughty? I wasn’t happy to be in my socks again. And no, I didn’t feel bad about holding up the line because I put my stuff in four different trays to make sure I don’t raise any flags (got searched for cables in my bag, once — now they go through separate).

Colour me grumpy.

So, now that everybody had been doubly screened and that we were doubly safe, we got to sit down in more draughty metal chairs and wait. And then, stand up in line again and wait.

I am so glad I’m going back to Lausanne by train from Paris.

I just hope the strikes in France continue to not affect connections to Switzerland…

Cory Doctorow: Europe's Copyright Wars – Do We Have to Repeat the American Mistake? (Web 2.0 Expo, Berlin) [en]

My live notes of Cory’s talk. Might be a bit messy because I have trouble wrapping my head around some of these issues, and Cory does indeed talk rather fast. Plus, as you probably know by now, I’m in a frightening state of exhaustion.

Europe and America: harmonization escalation.

Web 2.0 Expo Berlin 26

It’s easy to laugh at US copyright policies from Europe.

Inducing infringing of media copyright: should be held liable. If your technology might be used to infringe copyright… arghl… you’ll be held liable.

So if you develop your technology with the idea of infringing copyright, you will be held liable (thought crime!) for any subsequent copyright infringement.

With this kind of stuff, the VCR would never have seen the light, because one of the main ideas behind it was “time-shifting” and “librarying” (watch something later, or collect your favorite shows). The court ruled that time-shifting was legal, but never ruled on librarying.

FCC.

Guy who gave a talk explaining how Adobe’s DRM was evil, arrested at the end of the talk by the FBI for talking about the wrong type of maths.

DMCA takedown notice. No need for proof. Routinely abused to silence critics, etc.

Viacom abuse, searching YouTube for keywords, thousands of DMCA takedown notices, for things as innocuous as people talking at a part who happened to have the names of their characters, etc.

Viacom says that by allowing private videos, Google and YouTube are inducing infringement.

Lawsuits against music fans in the USA. Suing fans does not convince them to go back to the record store! Hard to believe that the record companies’ best response to file-sharing is suing enough college students hoping the rest get the message.

Europe is by no means inculpable. DMCA started as a proposal shown to Al Gore who said it was bad, then presented to Europe where it got positive response and became the EUCD and back to the US as DMCA. steph-note: maybe the difference in perception, if the laws are similar, has to do with the suing culture?

IPRD 2 : probably the worst. Copyright infringement, historically, has to be dealt with in court. This criminalizes copyright infringement. And turns over dealing with it to the public police. steph-note: I’m afraid I don’t understand all this, a bit over my head.

e.g. Sweden, whole server farm taken down by the police (servers in police van), including legitimate sites of legitimate business, just disappeared into the van.

The sophisticated “cyber criminals”, this kind of thing doesn’t stop them. It just can be the end of it, however, for innocent people who aren’t very tech-savvy. Police cordoning off area for 6 months, 70% of businesses hosted there failed within those six months.

DVD CPCM: Europe-wide thing, all devices reading DVDs required to be compliant. CPCM can individually shut down certain classes of users, based on content producers’ decisions, even if you have the legal right e.g. to show something in school, you wouldn’t be allowed to break the CPCM.

Disturbing CPCM flags: DVD flagged so it can only be used by one household. (What is and what is not a household? huge problem. They have a very “conservative” concept of what a household is, which doesn’t include children and parents scattered through continents, old dads entering retiring homes, kids with divorced parents…)

Restricted playback systems. Goodbye interoperability. We didn’t need permission from Vauxhall to plug in your Nokia phone, or permission from Microsoft for Keynote to open ppts, or film company for playing their DVD on a Toshiba player…

All this is turning interoperability into a crime! You need keys to interoperate, and you’re not allowed to reverse-engineer keys.

steph-note: quite scary, all this.

Some of your sound systems won’t play certain types of audio, etc.

US smart enough to stay away from things like the Database Directive. In Europe, a collection of facts in a DB is protected for 50 years! Economist’s opinion on this: the DB directive is not good for Europe. They also asked the incumbents if the directive if it was good or bad, and of course they said yes. So the commission concluded: “opinions are divided! some people say it’s good, others say it’s bad! let’s leave things how they are!”

What can we do? Get involved in the EFF. steph-note: or ORG

Problem now: hearings for copyright stuff attract copyright holders, not technologists, geeks, economists.

Keith Richards isn’t going to go hungry if he doesn’t get another 40 years of copyright protection for his recordings.

First time in copyright history that the government turned its back on a proposal, and said “no, copyright extension is not a good thing”.

What Cory thinks the BBC should be doing. Streaming with DRM. Excuse: “we don’t have a choice, the right holders dictate the terms.” Why does a corporation funded by the public, for the public, come and tell the public that it has to adapt to the right holders demands, and not the opposite? Here, the BBC is not acting in public interest, but there is a history of the BBC doing so.

At one point, rights holders wanted use-by-use payment for the radio. e.g. each time the DJ want to play something, he has to call and ask permission. They turned that down. Found another solution, other music. Finally rights holders backed out and asked the radios to license their music (instead of the stupid conditions they were putting previously).

So Cory’s advice: look the rights holders in the eye, and go off to find other content, artists, etc which will agree to their terms, and give them a place they have been denied until now.

Problem: nobody is offering collective licensing schemes to the internet. Nobody is offering ISPs a blanket license for music or television shows.

It is not good for society that average people are criminalized for accessing culture.

The EFF is about copyright reform, not copyright abolitionism — not is Cory.

ThePirateBay weren’t abolitionists in Cory’s opinion, at the start.

Useful for copyright reformers that there are copyright abolitionists, because allows to say “if you don’t negotiate with us, you might end up having to deal with them”.

Lars Trieloff: i18n for Web 2.0 (Web 2.0 Expo, Berlin) [en]

steph-note: incomplete notes. I was very disappointed by this session, mainly because I’m exhausted and I was expecting something else, I suppose. I should have read the description of the talk, it’s quite true to what was delivered. Please see my work on multilingualism to get an idea where I come from.

Why internationalize? You have to speak in the language of your user.

e.g. DE rip-offs of popular EN apps like Facebook. CN version of Facebook, and RU, and turkish.

What is different in Web 2.0 internationalization? Much more complicated than normal software i18n, but some things are easier.

More difficult:

  • sites -> apps
  • web as platform
  • JS, Flash, etc…

The i18n challenge is multiplied by the different technologies.

Solution: consolidate i18n technology. Need a common framework for all.

steph-note: OK, this looks like more of a developer track. A little less disappointed.

Keep the i18n data in one place, extract the strings, etc. then pull them back into the application once localized.

Example of how things were done in Mindquarry.

steph-note: oh, this is in the Fundamentals track :-/ — this is way too tech-oriented for a Fundamentals track in my opinion.

steph-note: insert a whole bunch of technical stuff I’m skipping, because I can’t presently wrap my brain around it and it is not what interests me the most, to be honest.

Web 2.0 Expo Berlin 21

Web 2.0 Expo Berlin 22

Jesse James Garrett: Delivering Rich Experiences (Web 2.0 Expo, Berlin) [en]

Here are my notes of the end of Jesse James Garrett’s keynote. There might be bits and pieces missing and I may have misunderstood things. Thanks for bearing with me.

steph-note: missed the beginning, sorry.

MS Word Displaying All Toolbars!

Word Toolbars all turned on sends the following message:

“Word processing is complicated. In fact, it’s so complicated that we, the developers of this tool, haven’t figured it out. So, we’re outsourcing that job (figuring it out) to you, our users.”

Look at video cassette recorders. They’ve come a long way these last 30 years, lots of buttons but… nobody seems to be able to set the clock, still now.

Mentions something Steve Jobs said in 1984.

Beautiful, elegant solution that works.

The product has aesthetic appeal (beautiful), maximises simplicity (elegant), has to address a genuine need/desire (solution) — many startups out there fail because they don’t address a real need — and can be used by its users, not just by us, its creators (that works).

Even MS word has started to get this. They’ve moved beyond toolbars. More simplicity. Not there yet maybe, but real progress. The new interface is much cleaner and simpler.

Last generation of video cassette recorders. Now, we have TiVo. But TiVo was only made possible by really taking a step back. Look at TiVo users: passionate. Users develop an emotional attachment to products which deliver on those four points.

Research seems to show that there is something different happening in our brains when we interact with complex technological tools. steph-note: some variety of pets? Like our interactions with other people, same mechanisms in our brains. We respond to these products as if they were people. We imagine they have personalities, moods… 12-year-old girl who kissed her iPod goodnight before going to bed on the day she got it. Or adults whose iPod breaks, go out and buy a new one, but can’t open the box for two days, because it would mean they have to say good-bye to their old, broken, companion.

iPod case “iGuy”. TiVo logo that has arms and legs.

Products who know who they are, and reflect a consistency in their behaviour.

Experiment: have users try software and evaluate it. One group, user same computer for both tasks. Group 2, different computer. Group 1 were nicer with their feedback, almost as if they didn’t want to hurt the computer’s feelings.

Diamond Rio, first mp3 player commercially available. Looked like a transformative product, so much that the record industries went to court to have it banned in the US. But nobody remembers it! Everybody remembers the iPod as the first mp3 player. Met with a lot of skepticism. (ipod = “idiots price our devices”). Too expensive, not enough features. But actually, it’s a beautiful elegant solution that works.

Developing software applications: we talk about them as data, wrapped in logic, and a user interface. User interface = shell.

But in the minds of our users: there is the user interface, and magic inside.

When we make choices about our products based on things that our users cannot see, we’re going in the wrong direction.

But this is changing. The web (2.0) is leading the way. We make decisions about the user interface first, and allow those decisions to drive technological choices. “Designing from the outside in.” (O’Reilly)

Web 2.0 companies are not being driven by a business or technology strategy, but by an experience strategy.

The experience is the product.

Any technological choices that do not reinforce the experience that we want the users to have of the product are the wrong decision.

Kathy Sierra: Creating Passionate Users (Web2.0Expo, Berlin) [en]

[fr] Workshop de 3 heures animé par Kathy Sierra. Comment rendre ses utilisateurs passionnés.

Disclaimer: theses are just my live notes of Kathy Sierra‘s workshop. Though I try to be accurate, they may contain mistakes or be incomplete. Please don’t hesitate to link to other notes, reviews, or relevant material in the comments.

Not passion like being attached to your iPod, but more passion like how we invest energy into our hobbies.

Web 2.0 Expo, Kathy Sierra 2

There are techniques we can use to achieve that…

Kathy is going to draw techniques from many domains, who all have a piece of the puzzle:

  • hollywood 🙂
  • cognitive science
  • neurobiology
  • psychology
  • learning theory
  • design
  • game design
  • advertising

Web 2.0 Expo, Kathy Sierra 3

Passion: music, photography… that level of passion. Think of something that you have a passion for, or have had a passion for. Here’s how to tell if it was: you want to keep getting better, you want to learn more, practice more… that’s a real passion.

People with a passion:

  • show off
  • learn
  • continuously improve
  • spend time

Reverse-engineering passion. Look at common attributes of things people have a passion about (e.g. people want to keep learning and getting better). How can we drive passion rather than wait for it to happen?

Where there is passion… there is a user kicking ass. Nobody really get a passion about something they suck at. Challenge: what to do in the period where users still suck.

One of the reasons people pursue passions is that it gives them a higher resolution experience. You see things differently when you’re passionate. You see more details, things that others don’t notice.

The Kick Ass Curve:

Web 2.0 Expo, Kathy Sierra 5

Between the first time and the suck threshold is the real challenge, because that’s where we’ll lose people. Strategies to keep pushing our users up that curve, and not just when they get past the point where they no longer suck. The faster you can get your users past the Suck Threshold, the more likely you are to have passionate users.

So, how fast can we do that, and how?

But… the problem is that people don’t want to be experts at a tool, but experts at what they can do with the tool. They use the tools to do something. That explains why documentation is all wrong, because it focuses on teaching the tool.

Good example: photography site which focuses on the results people want, the photos they want to be able to take, instead of on the camera.

Kathy, seeing slow-shutter speed photo of waterfall, understands why she needs to ditch her point-and-shoot, because she needs control on the shutter speed to be able to take those kind of pictures. And that’s what she wants to be able to do.

We don’t want to be tool experts.

Before our customers buy, we treat them well with glossy brochures, and as soon as they buy they get an unpalatable tech manual for their camera.

Web 2.0 Expo, Kathy Sierra 6

What if your product isn’t something people can use to do really cool things? (Showing a picture of Coldplay.) If we look, we can see what people might be able to use it for that they’ll get excited about. So, Chris Martin of Coldplay is very interested in fair trade. He helps people get involved in the cause. (Oxfam.) A band can help people become passionate about their work, their music.

Another example: Red Bull. Kathy likes Red Bull, but she doesn’t want to become an expert at what’s in it! So Red Bull are helping people become passionate about other stuff, not the drink — music, for example.

Bottom line: whatever you have, whatever your business is, you can have passionate users. They don’t have to be passionate about your product.

Imagine Nikon sets up a really cool site to teach people about photography. Learning is a drug for the brain, so this feel-good feeling is going to be linked to Nikon, who is behind the site. Passion spills back to the tool/brand. (That was a bit of psychology…)

THE important question: what do (or can) you help your users kick ass at? (answers are not: the tool, the interface). The stuff your tool allows to do.

What if you make trash bags? Well, you can sponsor a festival, do something completely unrelated. But you could have little films with creative use of trash bags, and then you create tutorials to teach people to make kick-ass films with those trash bags. (steph-note: sounds way more lame when I write it than when Kathy says it.)

Big question: how do we actually make that happen?

It all starts in the user’s head, and the user’s brain is not our friend.

Our brain has a little logic, and lots of emotion. Our brain thinks we’re still cavemen. Our brain has a big crap filter, and not much gets through. Your brain cares about that which you feel. Chemistry! Mind has one agenda, but brain has another. Imagine, trying to learn from a dry textbook even though committed to studies and the test… but the brain isn’t into it. Any moment though, something could wake the brain up (smell of pizza, cute guy).

What does the brain care about?

  • things that are just a little weird, that are just out of expectations
  • scary things
  • sex
  • little young helpless innocent things (baby, puppy)
  • play, joy
  • humour (bunny suicides…)
  • faces
  • things that are not quite resolved, some mystery, want to know the rest of the story (hand hiding face)

To keep people reading, you need to make sure their brain stays awake.

The brain doesn’t care about

  • generic clichés (bride and groom kissing, no-no, whereas groom biting bride’s shoulder…)

Trick the brain!

Web 2.0 Expo, Kathy Sierra 7

Conversational beats formal every time. It can be subtle!! steph-note: this what I try to explain to people about writing in “blog style”.

Leading theory about that: the brain can’t tell the difference between a real conversation and something written in conversational tone. “God, a conversation, I have to keep up my end, pay attention.”

Rule: talk to the brain, not to the mind.

To read: “A mind of its own” by Cordelia Fine (How your Brain Distorts and Decieves)

Prepare the brain so that when people see this they think “ew, bad”:

Web 2.0 Expo, Kathy Sierra 8

Hey… all this was just about getting people’s attention! We still need to get past the Suck Threshold.

Where are my users on the suck / kick ass curve? If your tool is easy to learn, can they spend a lifetime getting better at what they do with it?

Who do snowboarders go back the second day? The first is so awful! Because there is this picture in their mind of what it’ll be like to kick ass at it. People persevere because they have an idea in their head of what it will be to be really good at it. Another reason is that they see a path, a series of steps to getting there.

People stick at something that’s stuff because there is:

  • compelling picture
  • clear path
  • easy first step

How easy depends on how much value they perceive they’ll get. Sometimes just giving an e-mail address is too big a step.

Who is describing this “compelling picture” for your users?

Why? Who cares? So what? If people are to learn something, they have to keep turning the pages of the book. We need to get past the brain’s crap filter when we’re explaining.

It’s an exercise:

  • My tool does X
  • So what?
  • Well, if you can do X, then it means you can do Y
  • And so what?
  • etc…

(when you feel like killing the other for being so thick, you’re getting close t the meaningful stuff: “you’ll never have sex again”, “you’ll lose your job”)

Keep asking why.

Now, we need to get users to learn.

Learning increases resolution.

“RTFM” expresses how we feel about our users. If you want them to RTFM, make a better FM!

All the money goes to enticing, sexy, motivating, advertising brochures. And after… when it’s time to learn, nothing left.

Learning Theory

Facts — information — understanding. Need more understanding. We tend to teach too many facts. steph-note: cutlery noise from outside coming in through open door is really annoying me

The more they understand, the less they need to memorize.

Because a choice is asked, our brain starts doing more processing.

Smackdown Model: throw two equally compelling, strong, arguments at somebody, and the brain is forced to start processing.

Words + pictures > words. Even drawing a picture on a napkin and taking a photograph of it.

Look for “oh crap!” and “oh cool” moments.

steph-note: tiring

“just in time” is more effective than “just in case” learning. But be careful, you don’t want to always prevent them from scraping their knees.

Who can help you help your users learn? Where are the resources? steph-note: other users! Kathy: “community” 😉

However, nothing of that matters unless you manage to keep your users engaged.

steph-note: break-time, good!

Should read the book “Flow, The Psychology of Optimal Experience”.

Web 2.0 Expo, Kathy Sierra 10

What is it like to be in the flow state? You don’t really notice that time is passing. If you have lost time, either you were abducted by aliens, or you were in the flow state. You just keep going. For people to be in the flow state, a very delicate balance needs to be achieved:

  • knowledge and skill
  • challenge

Web 2.0 Expo, Kathy Sierra 11

What turns the brain on?

  • discovery
  • challenge
  • narrative
  • self-expression
  • social framework
  • cognitive arousal
  • thrill
  • sensation
  • triumph
  • accomplishment
  • fantasy
  • fun (?)

Fun does not have to mean funny.

What breaks flow state, state of enchantment? Think of the user as under a spell. Suddenly realising that they’re using this tool to achieve what they’re doing. (Oh, crap, where’s that button?)

Web 2.0 Expo, Kathy Sierra 12

Don’t make me think about the wrong thing. Just make me think about the interesting stuff. Make it hard to do the wrong thing, and easy and natural to do the right thing.

Techniques to make the flow state happen and remain there. How do we keep them coming back?

Nobody does this better than game developers. Video games! Always trying to get to the next level.

User experience Spiral:

Web 2.0 Expo, Kathy Sierra 13

Motivational milestones. Make sure the users know where they’re going.

Differences between girls and boys and video games:

  • boys: getting to the next level is the aim
  • girls: getting to the next level, but what for?

Are there any new superpowers that I’ll get at the next level? If done right, the payoff gets bigger for each level. Gives you a chance to paint the next compelling picture of what they’ll be able to do.

Web 2.0 Expo, Kathy Sierra 14

Levels have to be small at the start.

What are levels for web development?
Online communities?
Flickr users?

What are your level superpowers?

Frequent rewards. Lots of small benefits. User as hero. Who/what is the helpful sidekick/mentor? How will the hero be changed?

The Tribe…

e.g. 37 signals: “getting real” — so people who are into 37 signals products identify with this “getting real” attitude. Mac: “think different”.

Music video, shot just in living-room and shows what all the money that could have gone into making it could be used for in the third world:

What part of your product is (or could be) part of a user’s identity? (meaning)

Site where people photograph their iPod in various settings. People holding one company’s book in various locations.

So, how can your users show that they belong to the tribe?

If you want them to talk… give them something to talk about. LOTR stuff in calendar OSX (steph-note: dig around that).

e.g. on cover of one of Kathy’s series books, same girl as on this site— lots of talk!

Figuring things out (insider info) is social currency (whuffie). Everyone loves to be the one to tell you about… X.

Find interesting stories. Give users treats. Things that they can talk about. Give them social currency that they can use elsewhere. Legends, stories, people. Where there is passion, there are people.

Once you get to a certain level, people start trying to figure out who will play you in the movies 😉

founder/creation stories, user-as-hero stories? You don’t want to make it about you… people are passionate about themselves. First thing to look at: testimonials. They should be about how great these users are as a result of using the products. People want to see themselves reflected in the testimonials.(Not about the product of the founders.) The more first person language in reviews (about a book, eg.), the better. What’s important is if something good happened to the user, not what they think about you.

Community

  • forums?
  • study groups?

at the least, a blog with comments…

Javaranch registration terms of service: “Be nice”. Users have to agree to that. If people aren’t nice, how do you get them to answer and ask questions? How quickly can you make it possible for people to ask and answer questions?

No dumb questions. Don’t allow people to say “that’s already been answered 50 times”. It’s OK to ask a question again. Never shun somebody for asking a question.

But the most important factor is actually no dumb answers. Try to get people to convert to answerers as fast as possible. Information on “how to answer questions”. When people answer a question, make sure they feel encouraged because they’ve done it.

Tutorials on how to make tutorials.

How to know you’ve got passionate users

When people stop criticising you, but criticise your users. A bit unsettling, but that means you have passionate users. “Cult?” “Sheep?”

Then, give your users some sort of defensive weapon.

If you try to satisfy everybody, you delight and inspire nobody.

Tips and trouble on the road to passionate users

Levelled products (iMovie is free, FinalCut isn’t — so you start with iMovie thinking you’ll never need more, and at some point you’ll outgrow it; problem though: big gap between the two from a usability point of view). Good strategy, however.

“Dignity is Deadly”

Web 2.0 Expo, Kathy Sierra 15

Startup: individuals
Corporate: consensus

Apes become smarter as they work together. Humans become dumber as they work together. (“Wisdom of Crowds”)

We tend to think our ideas are amazing, but our users think they’re tolerable.

Web 2.0 Expo, Kathy Sierra 16

Listening to users: what they say is not what they want.

Web 2.0 Expo, Kathy Sierra 17

User priorities

Web 2.0 Expo, Kathy Sierra 18

When you ask them to prioritize, and when you ask them to also explain, you get very different results.

The greatest cause of user pain:

Web 2.0 Expo, Kathy Sierra 19

Making things better can in fact make them worse. If a simple thing is nice and flow-inducing… No need to improve it by adding tons of features.

Web 2.0 Expo, Kathy Sierra 20

Web 2.0 Expo, Kathy Sierra 21

The Secret…

It doesn’t matter what they think about you… (It’s not about you, and it’s not about what you do). All that matters is how they feel about themselves as a result of their interaction with you, your product, your company… steph-note: thinking that Lush testimonials are spot-on, they really have passionate users and I’m one of them.

The user must have an “I rule!” experience.

Web 2.0 Expo, Kathy Sierra 22

Remember: your users are real people.

Thank you, Kathy. It was great to have a chance to see you.

Web 2.0 Expo, Kathy Sierra 23

Two Panel Submissions for SXSW Interactive (Language Issues) [en]

[fr] Il y a deux propositions portant mon nom pour SXSW -- merci de voter pour elles! Sinon, dates et description de mes prochaines conférences.

Je cherche aussi un "speaking agent" -- faites-moi signe si vous en connaissez un qui travaille avec des personnes basées en Europe. Merci d'avance!

Oh. My. God.

I just realised, reading Brian’s post, that I haven’t blogged about the two panel proposals I’m on for SXSW Interactive next March in Austin, Texas:

  • Opening the Web to Linguistic Realities (co-presenting with Stephanie Troeth)
    ** A basic assumption on the Internet is that everybody speaks and understands one language at a time. Globalism and immigration has created an even more prominent trend of multilingualism amongst the world’s inhabitants. How can the WWW and its core technologies keep up? How can we shift our biased perspectives?
  • Lost in Translation? Top Website Internationalization Lessons (panel I’m moderating)
    ** How do you publish software or content for a global audience? Our expert panel discusses lessons learned translating and localizing. Leaders from Flickr, Google, iStockphoto and the Worldwide Lexicon will tackle various marketing issues; how to translate the ‘feel’ of a Web site, and; best practices for software and content translation.

As you can see, both proposals revolve around the use of languages on the internet — and as you know, it’s one of the topics I care about nowadays. I’ve spoken on this topic a few times now (BlogCamp ZH, Reboot9, Google Tech Talks) and I’m looking forward to taking things further with these new chances to toss these problems around in public.

80 or so of the 700+ panel submissions to SXSW Interactive will be selected by public voting and actually take place. That’s not a lot (roughly 10%). So please go and vote for these two panels (“Amazing” will do) so that they make it into the selection. I really want to go to Austin! (Can you hear me begging? OK, over. But please vote.)

Other than that, I have a few more talks planned in the coming months:

My proposal for Web 2.0 Expo didn’t make it, it seems, but I’ll probably submit something for Web2Open.

And, as you might have heard, I’m looking for a speaking agent. If you can recommend any good speaking agents who work with European-based speakers, please drop me a line or a comment.