Social, Plural of Personal (or When Personal Scales)

[fr] Grâce à JP et sa série d'articles, je viens de me reconnecter avec ce qui fait la fondation de ma passion pour le web et les médias sociaux: qu'ils mettent les gens en contact direct, et dans le contexte de l'entreprise, humanisent celle-ci. A lire.

Today I am going to send you to read JP Rangaswami, after my latest spree of ranty pots. JP is writing a series of articles around the idea that social is the plural of personal. And he is so spot on.

I was so happy when I read JP’s first article, because it made me remember what attracted me to social media in the first place (at the time, “blogs” or “social software”) and helped me understand the growing dissatisfaction I have developed about the field over the past years.

What I find interesting about social media in a business setting is how it helps humanize the organisation/company. How it puts human beings back in touch with human beings. And how in the context of an authentic relationship, you need to care for things to work out.

I am so frustrated that French does not have a good word to translate “care”.

I had a revelation when I went to the very first Lift Conference, in 2006. Here are the posts I wrote during the conference (see how blogging has evolved since then — this was before Twitter and Facebook). My memory tells me that I owe this revelation mainly to the talks of Robert Scoble and Hugh MacLeod, and the conversations we had during the conversation. I remember that it was this pivotal moment which made me understand what use blogs (at the time) were in a business context, and therefore that there might be a way to earn money with what was fascinating me.

Update: link to lift06 videos.

Six+ years later, well, you know the story.

I’m trying to remember if I also met Euan Semple that year at Lift, or if it was somewhere else, or later. Do you remember, Euan? Anyway, a few weeks before reading JP’s post, I had ordered Euan’s book, “Organizations don’t tweet, people do”. I haven’t yet started reading it but I’m really looking forward to diving in. Same thing: it’s all about putting people, and personal, and relationships, and trust, and authenticity back in front of the scene.

Somewhere along my business life, with all my freelancer insecurities, the pressure to actually earn a living through my activities and interests, I seem to have lost touch with the core of my passion for the living web. Not to the point where I’ve sold out to some ad agency and started spewing out viral videos or whatnot. Not so much in my actions — more just that I forgot.

But I remember now.

Thanks, JP. Thanks, Euan. And thanks to all of you along the way who have not let go and are not letting go, and are working to make our organizations more human-friendly.

#back2blog challenge (7/10):

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This entry was posted in Thinking and tagged enterprise 2.0, euan semple, hugh macleod, jp rangaswami, lift06, liftconference, organization, Personal, robert scoble, scale, social, Social Media and the Web. Bookmark the permalink.

2 Responses to Social, Plural of Personal (or When Personal Scales)

  1. Pingback: Personal, Social, and the Shortcuts | Climb to the Stars

  2. Pingback: Thoughts on Social and Personal — Harbrooke Group – Social Media And…

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