Get Your Lift10 Ticket Half-Price Before Christmas [en]

[fr] Vous savez certainement que Lift, à Genève (5-7 mai 2010) est un des événements incontournables du milieu de la technologie en Europe. Une conférence non-commerciale, qui vous donnera matière à penser pour l'année à venir et ouvrira des portes dans votre tête dont vous ignoriez l'existence jusqu'ici. Trois jours pour 650.- (220.- par jour!) si vous vous inscrivez avant le 26 décembre. (Comparez ça aux tarifs des formations usuelles, et vous avez un prix imbattable pour du contenu inégalable.)

The reasons I gave for attending Lift nearly two years ago are still very much true. In all honesty, if there is one European tech event you should absolutely attend each year, it’s the Lift Conference in Geneva. This year, unlike the previous ones, it will take place in May (5-7th) — much nicer weather than February!

Lift10 conference in Geneva, May 5-7, 2010. In a nutshell, Lift is 3 days of extraordinary speakers you have not heard before a dozen times already, a very diverse gathering of smart and interesting attendees, various presentation formats in addition to keynotes like discussions, workshops, open stage presentations (part of the programme is community-contributed), rich hallway conversations, and a very uncommercial feel to it all.

But don’t stop there, please do read my post from two years ago, then come back. I’ve attended the conference since it started, so you might want to read some of my posts covering it (2006, 2007, 2008, 2009) — and all the videos of past talks are available freely online.

Another thing that has changed since last year besides the date is the conference pricing, which has gone up significantly for those who do not register early. Laurent wrote a really great post about the challenges encountered in pricing an event like Lift, which tries to attract attendees with different profiles and very different budgets: be too expensive, and people without an employer behind them to pay for the ticket can’t come — but be too cheap, and you’re not taken seriously (which tends to be the problem Lift has faced over the years).

Actually, anybody who provides services to a client base which is not homogeneous are faced with this dilemma, which is one of the reasons my rates (for example) vary according to which client I’m providing services to — shocking thought it may seem to some (upcoming blog post about that, by the way).

So, the good news is that if you have your ears and eyes open, and know that you’re going to Lift in 2010, you can get in for 650.- CHF (50% of the final ticket price) if you register before December 26th.

Students can apply to get one of the 20 free tickets that are reserved for them (deadline January 15th).

Journalists and bloggers should apply for a media pass.

I really hope to see you at Lift. You won’t regret it.

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