LeWeb’09: Kevin Marks on Buzzwords

Live notes from LeWeb’09. They could be inaccurate, although I do my best. You might want to read other posts by official bloggers, in various languages!

Do we really use too many buzzwords? Right now, “real-time”. Some words Kevin has found useful to describe the new web.

  1. Flow: the stream metaphor.
  2. Faces: we expect faces. Making the face bigger makes the information more relevant. A large part of our brain is about faces.
  3. Phatic: an action that is designed for social interaction, grooming purposes, not to communicate content.
  4. Following: not assuming that all relations are bi-directional. Basic pattern of the web. Hyperlinks go in one direction. This is what allowed the web to scale to the size it is. Very powerful in a social context too.
  5. Semi-overlapping publics: not just “one” public space, which is an invention of mass media. We all see a different web. We have different publics.
  6. Mutual media: all these networks are ways of making sense of the world, filtering the web for each other to make it more interesting.
  7. Small world networks: it’s easy for information to flow through these networks, and there are also long-range links, so we don’t stay locked up in our small worlds.
  8. Out-groups: homophily, minimal group paradigm. Different parts of the web as different countries. You feel alien when visiting another online community than those you’re familiar with.
  9. Tummeling: the person who connects people with each other. The life and soul of the party.

That’s Kevin’s set of words that help him think about the web.

Similar Posts:

This entry was posted in Language Geekiness, Live Blogging and tagged buzzwords, language, leweb09, web, words. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>