Comments on: 5 Lessons in Promoting Events Using Social Media (Back to Basics)

By: Larry Pitts

Larry Pitts — Sat, 19 Nov 2011 06:14:59 +0000

As someone just starting out, there is a lot of useful information here. I definitely agree with your comment about 1 on 1 being the best form of communication but like you said, being everywhere helps as well. Pat Flynn did a good presentation about that at blogworld.

By: Stephanie Booth

Stephanie Booth — Fri, 23 Jul 2010 14:37:28 +0000

Hi Maureen, this article is actually quite old and at the time facebook Pages really sucked. Now, I think I’d recommend creating a page rather than a group

By: Maureen Robson

Maureen Robson — Fri, 23 Jul 2010 13:14:06 +0000

Hi Stephanie, I really liked your post, invaluable advice. I’m interested to know more about your comment that said setting up a Facebook group for your event was more effective than a fan page. I have a fanpage for an event I promote and am wondering if it should be a group. What are the reasons you think a group is better?

By: SWITCH Conference, Coimbra: Web Today — Climb to the Stars

SWITCH Conference, Coimbra: Web Today — Climb to the Stars — Sat, 15 May 2010 12:18:08 +0000

[...] 4 hours per day for 3 months (steph-note: when I say social media takes time…) [...]

By: April Chapman Broussard

April Chapman Broussard — Sun, 06 Dec 2009 06:13:51 +0000

Love this post Stephanie. Very honest and transparent.

By: Cailin Yates

Cailin Yates — Mon, 16 Nov 2009 11:09:36 +0000

Thank you for taking the time to write this. It is very helpful. I found you via a tweet by @dahowlett with a link to your survival kit. I am so glad he tweeted the link! I shall be spending some time digging around your sites this week. Thank you again, Cailin Yates

By: msbpodcast

msbpodcast — Thu, 28 May 2009 17:50:57 +0000

Très bien écrit et très, très vrais.

You may get a few more hits on this page than normal because I have featured it on my podcast and on my MS blogs.

Thank you for encapsulating so neatly the complexities of promoting events (as opposed to event promotion.)

By: Eric Roth

Eric Roth — Sun, 17 May 2009 01:55:34 +0000

Practical, savvy, and pretty open-minded for a self-described hard headed person!

You've identified a number of ambitions and methods, but you seem to overlook the most essential question. How many people do you really need to connect with in order to count the effort as successful or worthwhile?

For instance, there are over an estimated 800 million people who are English language learners. As a small publisher of an ESL textbook to help non-native English speakers improve the depth, quality, and fluency of their conversation skills, I don't need "everybody" to find my website. In fact, I can make a decent supplemental income if only 300 people visit my site and only 3 people buy an ebook each day. Would I be displeased if 3000 people visited my website? Of course not. What about 30,000? No, I would smile quite a bit.

Yet for this project to be successful I just "need" to make enough money to replace teaching an overload - an extra class that I often pick up at the university to give myself some spending money. If I took your advice, than I wouldn't have any free time - and promoting the book would become my entire life. And that defeats one of my key original goals: create an engaging ESL textbook that would allow me to enjoy more free time and increase the quality of my life. How can I do that if I chase audiences and a few nickels all over the internet? Who wants to be a fulltime salesperson?

Thank you for sharing your insights, experiences, and practical tips. They will help many internet entrepreneurs - including me. But personally, I'm very sceptical about the goal of "being everywhere" even if I could and adopting another "fulltime" job.

By: Aimee

Aimee — Thu, 09 Oct 2008 06:17:31 +0000

Great blog. I am also in the midst of promoting an event in Toronto – with a strong emphasis on social media. I feel a little better knowing that I am using the same avenues of promotion that you have outlined above. It truly does take forever, there is no magic wand to make your event promotions go viral. Insights are much appreciated.

By: Jonathan

Jonathan — Sat, 30 Aug 2008 02:50:11 +0000

Social networking giants like MySpace and Facebook often remind of swiss army knives. They've got all these nifty little gadgets on them that make you definitely want to own one, but nothing on there that actually performs their function as well as they should. Although we are still in an early stage of the social phenomenon, myspace, facebook etc. have inadvertently become the dinosaurs of the genre. The future belongs to sites like Linked In, techcrunch, eventorb etc. that have taken apart the swiss army knife and specialized on one piece or the other to perfect their functionality.