steph-note: live blogged notes, may be incomplete, etc.
Casual games?
- “silly, stupid games”
- “games for the housewife”
steph-note: video went way too fast for me.
If a hardcore game is a full meal, a casual game is a snack.
Snacks are not dinner, say the WoW fans.
People play 2-3 hours a month, 3-15 times a month. (steph-note: not sure I got that right.)
Second largest money waster in the US after the subprime crisis 
Stats: rising phenomenon. People spend more time playing online games than watching clips on YouTube or interacting in social networking sites like Facebook.
Bite-side episodes. People want short stuff (video clips, TV episodes, music).
