But I’d advise against mixing it all together: an event is not a company is not a person. Just think about what will happen if you let the event live and split with it as a commpany, or if you close the company or do it part-time as well as work for another company, etc.

I’d also consider people who are only interested in one of them: some people wil want to follow only one type of information.

But I see you made the choice already.

About the confidentiality, you know my position because we talked privately about it (talk about confidentiality). You have to find a balance between announcing early enough for people to get organised, and communicating only so much as not to risk being stolen your ideas.

Yet, here’s something to ponder: you’re so well-known that if you’re the first to blog about something and someone steals the idea, people will know where the original idea comes from. This is one possible advantage of being famous