Comments on: Blogging in Internal Communications

By: What Do We Call Ourselves? — Climb to the Stars

What Do We Call Ourselves? — Climb to the Stars — Tue, 09 Jun 2009 09:59:23 +0000

[...] social media in business [...]

By: Climb to the Stars (Stephanie Booth) » November 2007 Recap

Climb to the Stars (Stephanie Booth) » November 2007 Recap — Wed, 26 Dec 2007 13:12:41 +0000

[...] for BlogOpen, and Paris for ParisWeb in the space of two weeks, giving a talk each time — and a fourth in Zurich when I got back. I also decided and announced that I was starting a company, and moved CTTS back to [...]

By: Climb to the Stars (Stephanie Booth) » Blogs en entreprise, un peu en vrac

Climb to the Stars (Stephanie Booth) » Blogs en entreprise, un peu en vrac — Tue, 18 Dec 2007 17:11:36 +0000

[...] two posts with my conference notes, How Blogging Brings Dialogue to Corporate Communications and Blogging in Internal Communications, roughly cover this.[fr]Similar:Qui prendrait des “cours de [...]

By: Peter Childs

Peter Childs — Tue, 27 Nov 2007 19:22:20 +0000

Not sure if you’re interested in moving the discussion beyond blogging into a more general discussion of social media but if you are I’d expand the observations of the role of technology in guiding the information and voice the social media technology engenders.

We are past the time when corporations can choose to simply ignore social media – in part because for all its potential risks the upside benefits (authentic connection, information capture etc) are just too competitively compelling to ignore.

That said companies need to understand the advantages and disadvantages of each technology and choose those that best fit with their corporate objectives.

I’d also expand the list of social media tools to include not just wiki’s and blogs but communities of practice, forums, and even emerging tools like video (as in Viddlers product) and photo commenting. Also, though not strictly social media, the role of strategies like video/audio streaming and recording, particularly for public organizations (government) and public events such as product launches remove temporal and geographic barriers – allowing a much broader community to participate.

Finally how these tools interact with each other and play into changes in organizational hierarchy might be interesting to companies as they move towards implementing corporate media strategies.

All this is probably a totally new presentation though.

By: ben

ben — Tue, 27 Nov 2007 15:53:48 +0000

…By “don't roll your own” you are referring to generic organizations that aren't especially web-focussed, right?

By: Peter Childs

Peter Childs — Tue, 27 Nov 2007 14:22:20 +0000

That said companies need to understand the advantages and disadvantages of each technology and choose those that best fit with their corporate objectives.

Finally how these tools interact with each other and play into changes in organizational hierarchy might be interesting to companies as they move towards implementing corporate media strategies.

All this is probably a totally new presentation though.

By: ben

ben — Tue, 27 Nov 2007 10:53:48 +0000

…By “don’t roll your own” you are referring to generic organizations that aren’t especially web-focussed, right?