Comments on: Focus Page on Experiential Marketing

By: joke

joke — Tue, 26 Aug 2008 15:31:53 +0000

you have help me in my analysis on what experential marketing is all about

By: Climb to the Stars (Stephanie Booth) » Marketing expérientiel vs. publireportage

Sun, 23 Dec 2007 09:49:04 +0000

[...] Focus Page on Experiential Marketing [...]

By: Stephanie

Stephanie — Fri, 23 Nov 2007 17:27:16 +0000

I realised I might be misunderstood. This isn't a change of direction — I'm just trying to formalize a little stuff that I do/want to do with clients.

By: Stephanie

Stephanie — Fri, 23 Nov 2007 12:27:16 +0000

I realised I might be misunderstood. This isn’t a change of direction — I’m just trying to formalize a little stuff that I do/want to do with clients.

By: Ric

Ric — Thu, 22 Nov 2007 07:45:18 +0000

Steph - bold move! Don the flak jacket ... you might need it.

I think your problem may be this: your current set of readers will see this as a change of direction, and may not continue with you. If you set up another blog for the experiential marketing, not all of your current "audience" will follow you there. Both of these outcomes affects your marketability and the value of your offering. At the moment you are making money (hopefully) "because" of your blog, not "with" it - the marketing effort will need to be approached carefully so as not to disrupt the normal flow of posting, and will have to be restricted so it doesn't overwhelm your current style of posting - a delicate balance perhaps, and you should set your pricing with that scarcity value in mind.

Can you "pilot" this - a trial period with a graceful exit strategy if required?

By: Ric

Ric — Thu, 22 Nov 2007 02:45:18 +0000

Steph – bold move! Don the flak jacket … you might need it.

I think your problem may be this: your current set of readers will see this as a change of direction, and may not continue with you. If you set up another blog for the experiential marketing, not all of your current “audience” will follow you there. Both of these outcomes affects your marketability and the value of your offering. At the moment you are making money (hopefully) “because” of your blog, not “with” it – the marketing effort will need to be approached carefully so as not to disrupt the normal flow of posting, and will have to be restricted so it doesn’t overwhelm your current style of posting – a delicate balance perhaps, and you should set your pricing with that scarcity value in mind.

Can you “pilot” this – a trial period with a graceful exit strategy if required?