Comments on: Focus Page on Experiential Marketing http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/ More than just a blog. Fri, 16 May 2008 04:54:33 +0000 http://wordpress.org/?v=2.3.2 By: Climb to the Stars (Stephanie Booth) » Marketing expérientiel vs. publireportage http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-351633 Climb to the Stars (Stephanie Booth) » Marketing expérientiel vs. publireportage Sun, 23 Dec 2007 09:49:04 +0000 http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-351633 <p>[...] Focus Page on Experiential Marketing [...]</p> […] Focus Page on Experiential Marketing […]

]]> By: Stephanie http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-330349 Stephanie Fri, 23 Nov 2007 12:27:16 +0000 http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-330349 <p>I realised I might be misunderstood. This isn't a change of direction -- I'm just trying to formalize a little stuff that I do/want to do with clients.</p> I realised I might be misunderstood. This isn’t a change of direction — I’m just trying to formalize a little stuff that I do/want to do with clients.

]]> By: Ric http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-328445 Ric Thu, 22 Nov 2007 02:45:18 +0000 http://climbtothestars.org/archives/2007/11/21/focus-page-on-experiential-marketing/#comment-328445 <p>Steph - bold move! Don the flak jacket ... you might need it.</p> <p>I think your problem may be this: your current set of readers will see this as a change of direction, and may not continue with you. If you set up another blog for the experiential marketing, not all of your current "audience" will follow you there. Both of these outcomes affects your marketability and the value of your offering. At the moment you are making money (hopefully) "because" of your blog, not "with" it - the marketing effort will need to be approached carefully so as not to disrupt the normal flow of posting, and will have to be restricted so it doesn't overwhelm your current style of posting - a delicate balance perhaps, and you should set your pricing with that scarcity value in mind.</p> <p>Can you "pilot" this - a trial period with a graceful exit strategy if required?</p> Steph - bold move! Don the flak jacket … you might need it.

I think your problem may be this: your current set of readers will see this as a change of direction, and may not continue with you. If you set up another blog for the experiential marketing, not all of your current “audience” will follow you there. Both of these outcomes affects your marketability and the value of your offering. At the moment you are making money (hopefully) “because” of your blog, not “with” it - the marketing effort will need to be approached carefully so as not to disrupt the normal flow of posting, and will have to be restricted so it doesn’t overwhelm your current style of posting - a delicate balance perhaps, and you should set your pricing with that scarcity value in mind.

Can you “pilot” this - a trial period with a graceful exit strategy if required?

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