Stephanie Booth's online ramblings
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[fr]
Une page sur le marketing expérientiel, en anglais seulement j'en ai peur. Feedback bienvenu.
[en]
There, here we go. I’ve written up a page on Experiential Marketing for my new Focus section. Feedback, ideas, reactions, etc… all welcome here in the comments.
And please, don’t hesitate to be critical if you think it’s required. Just stay constructive — thanks.
Tagged as: blogging, Blogs et entreprises, cluetrain, Consulting, experiential marketing, marketing, My work, New Content, web2.0
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lisez-vous des blogs de voyage en français? si oui, quels sont vos préférés? (de particuliers ou d'agence, c'est égal)
I think I do most of this reasonably well naturally (except meta descriptions and keywords) http://bit.ly/cMg6RU
like many old hands I bet, the idea of "SEO" makes me cringe, but this article is making me rethink (a little) http://bit.ly/b0D4Vq
I cannot repeat it enough, you MUST read @suw about social media over on CW, and tell people around you to: http://bit.ly/4NYzFq
accounting done! it's such a wonderful feeling to stay up-to-date :-)
don't forget to sign the pledge for Ada Lovelace Day (March 24th), we need 3072 people this year! http://bit.ly/aZnWPY #ald10
For inspiration to last you the whole year, come to Lift in Geneva. Register now, and see you there!
Stephanie Booth lives in Lausanne, Switzerland with her cat Bagha.
Her domain of expertise is online culture and communication (or "social media consultant/strategist", or whatever the hot name for all this web 2.0 stuff is these days). Ask her if you want to know more about what she does.
Read more exciting details about her life and Climb to the Stars.
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Steph – bold move! Don the flak jacket … you might need it.
I think your problem may be this: your current set of readers will see this as a change of direction, and may not continue with you. If you set up another blog for the experiential marketing, not all of your current “audience” will follow you there. Both of these outcomes affects your marketability and the value of your offering. At the moment you are making money (hopefully) “because” of your blog, not “with” it – the marketing effort will need to be approached carefully so as not to disrupt the normal flow of posting, and will have to be restricted so it doesn’t overwhelm your current style of posting – a delicate balance perhaps, and you should set your pricing with that scarcity value in mind.
Can you “pilot” this – a trial period with a graceful exit strategy if required?
Steph – bold move! Don the flak jacket … you might need it.
I think your problem may be this: your current set of readers will see this as a change of direction, and may not continue with you. If you set up another blog for the experiential marketing, not all of your current “audience” will follow you there. Both of these outcomes affects your marketability and the value of your offering. At the moment you are making money (hopefully) “because” of your blog, not “with” it – the marketing effort will need to be approached carefully so as not to disrupt the normal flow of posting, and will have to be restricted so it doesn't overwhelm your current style of posting – a delicate balance perhaps, and you should set your pricing with that scarcity value in mind.
Can you “pilot” this – a trial period with a graceful exit strategy if required?
I realised I might be misunderstood. This isn’t a change of direction — I’m just trying to formalize a little stuff that I do/want to do with clients.
I realised I might be misunderstood. This isn't a change of direction — I'm just trying to formalize a little stuff that I do/want to do with clients.
you have help me in my analysis on what experential marketing is all about