Here are my notes, unedited and possibly misleading, blah blah blah, of the Reboot9 conference.
Blyk. Open marketing. Not pushing Blyk, but this is the example he knows best.
- Interruption culture
- Traditional marketing/media
- Software as service
- Small advertisers
- Interruption vs. conversation
- Open marketing
steph-note: didn’t get the last ones
Is media a unique place to interrupt? How about interruptions in conversations? Linda Stone anecdote with crackberries: checking e-mail all the time, then want to go to the bedroom and have sex immediately. (Their wives’ points of view: not really.)
Traditional media is funded by a mixture of models. The mainstream media is starting to acknowledge the conversation (cf. Time’s person of the year.)
steph-note: je décroche… and some code-switching in there while we’re at it.
Service marketing: if the service itself is interesting, people will talk about it. If possible, make your product or service distributable (open distribution).
Use of mobile phones by teens:
- look at the clock
- text
- call
steph-note: sorry, real crappy notes.
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